A start-up, one-year later



I assumed starting a new company would be challenging and exciting. I assumed wrong. Challenging and exciting are adjectives far too bland to describe the crazy train we've been riding for the last year.

The word "exciting" could be replaced with the words "scared shit-less" and "amazed." Scared by the complete uncertainty of what we were doing and amazed by the effect that we've had on the agent community, as gauged by comments and emails we get every day.

The word "challenging" could be replaced by the word "impossible." At times it has and does seem impossible to make all the pieces of this puzzle fit together, and to make sense of what's happening across our virtual business place.

Whatever the next year holds for BreakthroughBroker.com, some things are certain. We will continue the pursuit of providing exceptional free content for real estate agents and we will continue building a network of quality affiliates who serve the agents in their community.

Thank you to my business partner, Eric Sachs, for never giving up, and thank you to our most valuable employee, Ethan Conley, for his patience and perseverance.

Nathan Froelich
CEO and Co-Founder


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Comments (1)

Awesome Resources

Congratulations! Your site is awesome, I wish I would have found you a year ago!!!! I found you by looking for a letter to send to sellers in neighborhood one of my clients has been waiting to move into for over a year. Nothing is ever on the market. I loved your letter and then found your personal brochures. I am working on the copy now and plan on ordering tomorrow. Love, Love, Love your stuff! One question, what does the "Thinking of Selling, I just brought the buyer for this home in your neighborhood" mean?

Posted by Julie Peyton on March 10, 2013 | 1:28 AM

Thank you Julie

Hi Julie, We are happy you are finding our resources helpful! The idea of the "Thinking of Selling, I just brought the buyer for this home in your neighborhood" post card is to have marketing material to farm to a neighborhood (looking for new listings) when you had a buyer side of a transaction. The wording is a little awkward I know. Thanks again for the comment!

Posted by Breakthrough Broker on March 10, 2013 | 2:40 PM

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