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How to Choose a Good Domain Name Part 1



Part 1: The Powerful Real Estate Marketing Tool that You’re Not Using


Real estate professionals spend a lot of time, effort, and money on marketing, and with good reason. Getting your name in front of potential new clients is crucial to your long-term success in real estate, not to mention the importance of marketing your individual listings so you can get the best possible deal for your sellers.


For all the resources we pour into marketing, there’s one tool that’s extremely effective, yet underutilized—a domain name. A domain typically costs somewhere between $5 and $20 and could be one of the best tools in your marketing arsenal.


What’s a domain name?


In the simplest terms, a domain is what you use to create a website address (URL) or custom email address. For example, let’s say you register the domain name “youragentjohnsmith.com.” That domain could be used to:

  • Create a website with the URL, such as www.youragentjohnsmith.com
  • Create a custom email address, such as hello@youragentjonsmith.com

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