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Speaking the Millennial Language

“TY for your help today! BTW we loved the first property. Can you pls text me the ADD again? Maybe we can meet at *$ tomorrow?"

Have you ever read a message like the one above and thought to yourself, “huh"? If so, you're not alone. When working with Millennials, not only is it common to communicate primarily with text message and emails, but many now use abbreviations in place of full words or phrases.

If you want to sell real estate to millennials it's time to adopt the "If you can't beat them, join them," mentality. Here are 20 popular text abbreviations you should know so the next time you get a message like the one above, you can respond with:

“Np! IMO the first property was my favorite too. I can def. meet at *$ tomorrow. What time?"

  1. *$ = Starbucks
  2. ADD/ADDY/ADR = Address
  3. B/C or BC = Because
  4. BRB = Be right back
  5. BTW = By the way
  6. Def. = Definitely
  7. FOMO = Fear of missing out
  8. IDC = I don't care
  9. IDK = I don't know
  10. IMO = In my opinion
  11. JK = Just kidding
  12. Kk = Ok
  13. LMK = Let me know
  14. NM = Never mind
  15. NP = No problem
  16. PLS = Please
  17. POV = Point of view
  18. PPL = People
  19. TTYL = Talk to you later
  20. TY = Thank you

Did we miss an abbreviation that is popular in your city? If so, share it with us and it's definition below!

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
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Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
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Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
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Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
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Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
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Receive 10% off all print orders, including our direct mail services.