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Explore the Marketing Center
Tom Ferry Content

2 Ways to Generate Downsizing Seller Listing Leads

Want some fresh ideas for generating high-quality leads and winning more listings? Use these tips!
By Staff Writers 6 mins
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Downsizing homeowners face unique challenges. These two lead generation strategies tackle those issues head on and are easy to implement for more meaningful conversations. Think of them as a ready-made plan you can start using today!

1) Send the “6% Letter” to Homeowners Over 60

Grab the attention of homeowners over 60 by using the “6% Letter.” It starts with a compelling statistic, outlines five clear reasons to downsize, and offers a relatable framework to help homeowners assess their current situation. This approach not only educates potential sellers but also sets the stage for deeper conversations that win listings.

Why It Works:
It targets a specific group (homeowners over 60) and delivers immediate value by including a free cost comparison analysis, showing them exactly what they stand to gain by downsizing.

💎 Create and send the 6% Letter today! 💎

2) Send a Downsizing Homeowner Postcard

Each of these three postcards addresses a specific pain point, followed by a concise message and a call‐to‐action that encourages homeowners to explore selling. Customize them with your own branding and contact info to quickly position yourself as the helpful agent downsizing sellers need.

Why They Work:
The messaging makes homeowners think, “That’s me!” and motivates them to take the next step.

Choose a version to customize and send today:

1️⃣ "Too much space"
2️⃣ "Most of these rooms are empty"
3️⃣ "Utility bills are too high"

🚨 PRO-TIP 🚨
Start by sending the "6% Letter," then follow up with a staggered send of each postcard every two weeks.

These strategies work because they address real seller concerns and provide practical solutions. When you speak directly to those concerns, you position yourself as a problem‐solver rather than just another agent.

💡 Remember, consistent, authentic outreach keeps your pipeline full and your clients happy! You’ve got this!

A Special Thanks To

Big thanks to Tom Ferry for the Downsizing Seller Leads strategy and additional resources. These efforts were supported and endorsed by Tom Ferry.

Tom Ferry

#1 Ranked Real Estate Coach

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