Your success in 2025 depends on the actions you take today. Your Marketing Action Plan isn’t just another to-do list; it’s your roadmap to reaching the buyers and sellers who will fuel your success. Marketing is the foundation of our business—it’s how we connect with the people who need us. Let’s break down the essentials of your plan and how to make it work.

Start with Your Sphere of Influence

Your sphere of influence is your goldmine. These people already know you—friends, family, neighbors, and past clients. To stay top-of-mind, consistency is key. Send them monthly direct mail like newsletters or market updates. Share automated holiday postcards or special letters. Remember, even if someone throws away your newsletter, you still reinforce your presence in their lives. The key is the cumulative effect of repetitive engagement—mail, email, and social media, all working together.

Dominate Your Geographic Farm

Want to own your neighborhood? Geographic farming is the way to go. Choose one or two areas and commit to consistent marketing. Send just listed/just sold postcards, share market updates, and even consider hosting neighborhood-focused events like VIP open houses. Be present online as well—use paid social media ads to target your geographic farm. It’s all about being omnipresent, so when anyone thinks of real estate, they think of you.

Embrace Social Media

Social media is a powerful tool, but you don’t have to overcomplicate it. Spend just 10 minutes a day liking and commenting on your connections’ posts. Add value by sharing local business reviews, proof of production, or articles that resonate with your audience. Consistency here builds trust and keeps you visible.

Immediate Actions:

• If you haven’t already, download the Breakthrough Broker Marketing Action Plan Workbook.
• Send a monthly newsletter to your sphere of influence using tools like Breakthrough Broker’s automated direct mail options.
• Plan a VIP open house in your geographic farm and market it with direct mail and door hangers.
• Schedule 10 minutes daily for social media engagement—like, comment, and share meaningful posts.
• Send an unsolicited CMA to one person in your sphere daily to showcase your expertise.

Success is the cumulative effect of small, consistent marketing efforts. Show up for your audience repeatedly, and you’ll dominate your market in 2025.

Since the beginning of Breakthrough Broker, our mission has been to help agents market themselves to find more buyers and sellers. If you have every marketing and content resource at your disposal and take action on your marketing daily, your business will flourish.

We created Breakthrough Broker Plus to deliver over 1500 super easy-to-use marketing templates, listing and direct mail automation, and MLS integration so you can create items in seconds. It’s the most effective way to have your own branding studio! In 2025, Plus will include new content EVERY DAY, a weekly strategies podcast, enhanced automation, and some other surprises we can't wait to unveil. Click Here to join BB Plus.