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3 Ways to Improve Your Online Reputation with Local SEO for Real Estate Agents

Want more local clients? Learn three powerful local SEO strategies to boost your online reputation, rank higher in search results, and attract more buyers and sellers!

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Discover how to supercharge your real estate business by building trust, improving your reputation, and mastering local SEO strategies that bring clients to you!

If you had a leak in your home, how would you find a trustworthy plumber?

You’d start by asking your friends and family if they have recommendations. If you got a solid referral, you’d probably end up looking them up online to learn a bit more before scheduling an appointment. If you couldn’t get a decent recommendation, you’d start Googling local plumbers near you to compare their services, pricing, and above all, their reputation.

Let’s nerd out to some data:

A recent Home Buyer & Seller Trends Report from NAR (PDF download) highlighted some interesting stats related to common characteristics among buyers and sellers.

According to the report, 43% of home buyers found an agent through referrals and used 3 main factors when evaluating the agent before hiring them:

• The agent is honest and trustworthy
• The agent has experience
• Reputation of the agent

You’ll see the most important factors for sellers are slightly different:

• Reputation of the agent
• The agent is honest and trustworthy
• The agent is a friend or family member

Notice a theme?

If you take all these factors and boil them down, the biggest reason(s) someone ultimately hires an agent is because they believe the agent is honest, trustworthy, and has a good reputation.

Sounds a lot like the plumber example.

Enhancing your local SEO is crucial for attracting clients and establishing a strong online reputation in your market. This comprehensive Local SEO Checklist for Real Estate Agents provides you with a list of actionable steps to improve your online reputation and rank higher than your competitors in search engine rankings. reputation and rank higher than your competitors in search engine rankings.

Step 1: Build a Strong Foundation

Optimize your online profiles and website with accurate information, attractive visuals, regular updates, valuable content, and consistent reviews.

👉 5-Step Checklist for Creating an Unbeatable Online Presence

Step 2: Implement Advanced Tactics

Go all-in on your SEO by analyzing your competitors, targeting reputable real estate websites, reaching out for valuable connections (while removing harmful ones), and more.

👉 3 Advanced SEO Tactics for Real Estate Agents

Step 3: Ongoing Optimization

Maintain consistent business information across all platforms, engage with your community through events and online groups, stay up-to-date on SEO trends, and focus on producing high-quality content.

👉 5-Step Checklist for Climbing to the Top of Google Rankings

Confused by all the terminology? Reference this straightforward Glossary of SEO Terms for Real Estate Agents.

By following this Local SEO Checklist for Real Estate Agents, you can enhance your online presence, attract more local clients, and build a strong reputation as a trustworthy real estate agent. Remember, SEO is an ongoing process, so stay proactive and keep refining your strategies for long-term success.

🚀 Start creating real estate content with customizable, done-for-you materials in the Marketing Center.

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