Breakthrough Strategies

5-Step Checklist for Creating an Unbeatable Online Presence

Want to dominate your local market? Follow this 5-step checklist to build an unbeatable online presence, attract more clients, and establish yourself as a top real estate expert!

By Staff Writers 7 Minutes

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In today's digital age, establishing a strong online presence is crucial for real estate professionals aiming to attract and retain clients. Your online foundation not only serves as the first impression potential clients have of your business but also significantly influences your visibility in search engine results. By meticulously setting up and optimizing key online platforms, you can position yourself as a trusted local expert and drive more leads to your business. Here’s how to build a solid foundation that will set you up for long-term success.

Step 1: Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is often the first touchpoint for potential clients. Here's how to make the most of it:

• Claim and Verify Your Profile: Visit Google Business Profile, sign in with your Google account, and follow the steps to claim your business. Google may send you a postcard with a verification code.

• Fill Out Your Information: Business name, address, phone number, website, and business hours. Ensure this information matches all your online profiles for consistency.

• Use Keywords: Use local keywords or search terms in your profile description ("real estate agent in [City Name]") to improve local search rankings.

• Choose the Right Categories and Service Areas: Select categories like "Real Estate Agency" or "Realtor" to help Google understand your services and put in all your focus areas or neighborhoods.

• Add Profile Photos and Videos: Visual content makes your profile more attractive and showcases your services effectively. Post videos with quick tips for buyers and sellers, real estate infographics, and high-quality images, to get more engagement.

• Post Regular Updates: Use the “Posts” feature on your Google Business Profile to share market data, new listings, community reports, and links to blogs on your website 2-3 times a week to keep your profile active. It’s similar to keeping your social media updated with content your ideal clients would want to read.

• Get Reviews: Google Business Profile reviews are publicly visible real estate testimonials that potential clients can read when looking you up. Aim for 2-3 new reviews each month by asking friends, family, past clients, lender partners, and your SOI. Always respond to reviews, thanking clients for positive feedback and professionally addressing any negative reviews. Google favors profiles with more (quality) reviews, so it’s an easy way to leverage your network to gain exposure even if you’re a brand-new agent.

• Add Q&As: The Questions and Answers feature lets you answer common questions clients might have about buying or selling homes. Encourage friends or family to post initial questions to get the conversation started.

• Monitor Performance: Check the "Performance" section in your Google Business Profile to see interactions and refine your strategy accordingly.

• Keep Information Updated: If you change brokerages, get a new phone number, or expand your service areas, update your profile immediately.

Step 2: Website Optimization

Your website is the heart of your online presence. Make sure it’s easy to find and use for your local clients.

• Optimize Titles and Descriptions: Use clear, descriptive titles for each page (e.g., "Buy a Home in [City]") and write brief descriptions that include keywords your ideal clients might search for.

• Submit Your Sitemap: A sitemap helps search engines find all the pages on your website. Use tools like Yoast SEO (for WordPress) to create and submit your sitemap to Google and Bing.

• Improve Loading Speed: A fast website keeps visitors happy and is favored by search engines. Use free tools like Google PageSpeed Insights to check and improve your site’s speed and find recommendations for improvement.

• Use Internal and External Links: Use internal links to other pages on your website to help visitors find related information. Use external links to reputable websites (like local news or community sites) to show that your content is trustworthy.

• Fix Any Technical Issues: Regularly check your website for broken links or errors and fix them to ensure everything works smoothly.

Step 3: Content Strategy

Creating valuable content helps attract and engage potential clients while improving your search engine rankings.

• Define Your Ideal Client: Knowing who you want to help (like first-time home buyers, for example) helps you create relevant content. Create your own comprehensive Marketing Action Plan here.

• Set Clear Goals: Do you want your content to generate leads, build your brand, or establish yourself as a local expert?

• Find Topic Ideas: Think about what your clients need help with. For example, "How to Buy Your First Home with Less Than 20% Down."

• Organize Content into Primary Categories (Silos): Group related topics together on your website. For example, have a primary category for "Buying a Home" with subtopics like "Tips for Homebuyers" and "Down Payment Options".

• Post Content Regularly: Add new blog posts, videos, and other valuable content at least once a week to keep your website fresh and engaging. Be sure to mix it up!

• Link Related Content: Develop content that answers common questions and link related articles within each silo to guide visitors through your site.

• Promote Your Content: Share your articles and videos on, in email newsletters, and through other marketing channels.

• Include Clear Calls-to-Action (CTAs): Encourage visitors to contact you, download a guide, or sign up for a newsletter.

🔍 Related Resources: 3 Content Pieces You Can Use 18 Ways

Step 4: Reviews & Reputation Management

Positive reviews build trust and influence potential clients while boosting your search rankings.

• Check Your Current Reviews: Look at reviews on Google Business Profile, Yelp, Zillow, and other platforms to see what clients are saying.

• Create a Review Request System: Develop a simple process for asking clients to leave reviews, such as sending an email or text with a direct link.

• Ask for Reviews Regularly: Aim for 2-3 new reviews each month by asking recent clients for their feedback.

• Respond to All Reviews: Thank people for positive reviews and address any negative feedback professionally.

• Use QR Codes for Easy Reviews: Create QR codes that link directly to your review page and include them on your business cards or printed materials that you give your clients.

• Showcase Reviews on Your Website: Displaying positive reviews on your site builds credibility with visitors (also called “social proof”).

• Monitor Your Reviews: Set up Google Alerts or use review management software to stay updated on new reviews.

• Create a Review Report: Track the number and quality of your reviews to measure your reputation management efforts.

Step 5: Additional Profiles & Directories

Make sure you’re on other social media platforms and online directories to further improve your local search rankings and make it easier for clients to find your information.

• Audit Online Mentions of Your Name, Address, and Phone Number (NAP): Make a list of all the websites and directories where your business is mentioned (like Yelp, Zillow, Realtor.com) and check if your information is correct.

• Create or Claim Your Profiles: Go to each directory, create an account if needed, and follow their process to claim your business profile.

💡 Learn How to Take Control of Your Online Profiles to Get More Clients

• Ensure Correct Information: Make sure your contact information and website are the same on every profile.

• Use a Management Tool: Tools like Yext, Moz Local, or BrightLocal can help you manage all online mentions of you and your business in one place.

• Remove Duplicate Profiles: If you find multiple profiles and directory listings for your business on the same site, keep the most complete one and delete the others.

• Use Keywords in Descriptions: Naturally include relevant keywords in your profile descriptions to help potential clients find you in their searches.

• Add High-Quality Photos and Images: Great images attract more attention and make your profiles look professional.

• Track Your Performance: Most platforms have built-in analytics features you can use to gain valuable insights into how people are finding you.

Building a solid online foundation is the first critical step toward establishing a successful real estate business in the digital landscape. By meticulously optimizing your Google Business Profile, enhancing your website, developing a strategic content plan, managing your reviews, and expanding your presence across various directories, you set the stage for increased visibility, trust, and client engagement. Invest the time and effort now to create a robust online presence that will support your growth and position you as a leading real estate expert in your community. Stay tuned for our next steps on implementing advanced SEO tactics to further elevate your online success.

🚀 Start creating real estate content with customizable, done-for-you materials in the Marketing Center.

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3.1 Content Generated, Created or Provided by You

3.1.1 Your Content

To the extent you provide or make available to Breakthrough materials, data, content or other proprietary information to use in connection with the Services, you hereby represent and warrant that you shall own or have all necessary rights to all information, including but not limited to custom content, customer information, contracts, mailing lists, documents, advertising materials, logos, designs, comments, chats, messages, data, text, images, audio, video, photographs, data fill fields or blank fields that you populate, and any and all documents and materials that you upload or input to the Services or provide to Breakthrough to upload or input on your behalf (collectively, “Your Content”). The term “Your Content” does not include the Services, the Breakthrough Intellectual Property, or any derivative works thereof. You are responsible for any security vulnerabilities, and the consequences of such vulnerabilities, arising from Your Content, including any viruses, Trojan horses, worms or other harmful programming routines contained in Your Content, or from your use of the Services. While Breakthrough has not obligation to monitor Your Content, we do reserve the right to review and remove any of Your Content in our sole discretion.

3.1.2 License Grant and Representations, Warranties and Disclaimers

You hereby grant to Breakthrough a non-exclusive, worldwide, royalty-free, perpetual, sublicensable license and right to host, use, process, reproduce, display and transmit Your Content to provide the Services pursuant to and in accordance with these Terms. You have sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of all Your Content, and for obtaining all rights related to Your Content required by Breakthrough to perform the Services. Breakthrough has no obligation to verify the information provided in Your Content and disclaims any responsibility for its accuracy and you use the same at your own risk. Your Content shall comply with all Compliance Obligations. You agree to defend, indemnify and hold harmless Breakthrough and its employees, officers, agents, and directors from and against any liability arising from any inaccuracy or inadequacy of Your Content. You represent and warrant that: (a) you have the written consent of each and every identifiable natural person in Your Content to use such person’s name or likeness in the manner contemplated by the Services and these Terms, and each such person has released you and Breakthrough from any liability that may arise in relation to such use; (b) Your Content and Breakthrough’s use thereof as contemplated by these Terms and the Services will not violate any law or infringe any rights of any third party, including but not limited to any copyrights, trademarks, service marks or other intellectual property rights, publicity rights, or privacy rights; (c) Breakthrough may exercise the rights to Your Content granted under these Terms without liability for payment of any guild fees, residuals, payments, fees, or royalties payable under any collective bargaining agreement or otherwise; and (d) all of Your Content and other information that you provide to Breakthrough is truthful and accurate. Breakthrough reserves the right to change, condense or delete any content, information, or materials available with or used in connection with the Services (including Your Content) that Breakthrough deems, in its sole discretion, to violate any provision of these Terms. Breakthrough shall not have any liability for any lost content or Your Content.

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4.1 Personal Information

You represent, warrant, covenant and agree that you shall comply with all relevant and/or applicable state and federal data privacy standards and all United States, foreign and other applicable laws, rules and regulations governing data, banking and financial information, real estate, the purchase or sale of real estate, real estate transactions, agencies and brokers, privacy, personal data and personal information and PII (as defined below) including the U.S.-EU Safe Harbor Privacy Framework, the General Data Protection Regulation (GDPR) (EU) 2016/679, the California Consumer Privacy Act (CCPA) AB-375, and any other applicable laws, rules, regulations and guidelines, and all other requirements reasonably requested by Breakthrough (collectively, the “Data Privacy Standards”). You represent, warrant, covenant and agree that for so long as you maintain, possess, acquire, disclose, use, or have access to any PII, you shall at all times maintain the PII in strict confidence and shall not disclose it to anyone or use it for any purposes except as expressly authorized in these Terms and as permitted by applicable law and the Data Privacy Standards, and you shall be and remain in strict compliance with the Data Privacy Standards and that you shall notify Breakthrough within twenty-four (24) hours if you are no longer in compliance with such Data Privacy Standards. Breakthrough shall have the right, at any time, to require you to remove, destroy or purge any information from your possession, custody or control that constitutes PII when required by any of the Data Privacy Standards. Breakthrough shall have the right, but not the obligation, upon reasonable prior notice, to audit you to confirm your compliance with these Terms and the Data Privacy Standards, which audit may include on-site inspections, requests for copies of documents and records, interviews with employees and representatives, proof of compliance, and written certifications executed under oath. The term “PII” means personal information, personally identifiable information, non-public information (NPI), any information about an individual, information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context, and any other information protected or regulated under applicable law and includes: (a) any information that can be used to distinguish or trace an individual’s identity, such as name, social security number, date and place of birth, mother’s maiden name, or biometric records; (b) credit card, debit card and other banking and payment information; (c) any other information that is linked or linkable to an individual, such as medical, educational, financial, and employment information; (d) any non-public personal information regarding any individual that is subject to applicable national, state, regional, and/or local laws and regulations governing the privacy, security, confidentiality and protection of non-public personal information; (e) is Personally Identifiable Information, as defined by state breach notification statutes; (f) non-public information (NPI) as defined and/or used by applicable state, federal or local laws, rules or regulations; (g) information appearing on applications for obtaining financial services (such as credit card or loan applications), or on account histories (such as bank or credit card histories), a person’s status (current or previous) with a banking, credit, lending or other financial organization, including names, addresses, telephone numbers, Social Security numbers, PINs, passwords, account numbers, salaries, medical information, and account balances; and (h) any information or materials protected by applicable state, federal or local laws, rules or regulations or governing real estate or its purchase or sale, real estate brokers, agents, transactions or related documents.

4.2 Confidential Information

You will treat and hold all confidential, commercially sensitive, proprietary, and/or non-public information (“Confidential Information”) received from Breakthrough in strict confidence and will not use or disclose to anyone any of the information except as otherwise expressly permitted by these Terms. The term “Confidential Information” shall include PII, all user logins and passwords, Breakthrough Intellectual Property, the Site, Services and their features, functionality, work-flow, algorithms, screen displays and methods, system updates and all documentation relating thereto. Any information provided by Breakthrough through the Services shall be considered Confidential Information of Breakthrough. Upon termination, cancellation, or expiration of these Terms for any reason whatsoever, or at Breakthrough’s request at any time, you shall return to Breakthrough all Confidential Information or at Breakthrough’s option, destroy such information.

4.3 Compelled Disclosure

Breakthrough reserves the right to fully cooperate with any law enforcement or duly authorized regulatory authorities or court order requesting or directing Breakthrough to disclose any of Your Content, or any other data, information, the identity of anyone posting content or using the Services or publishing or otherwise making available any materials that are believed to violate these Terms. BY ACCEPTING THESE TERMS, YOU WAIVE, RELEASE AND HOLD BREAKTHROUGH HARMLESS FROM AND AGAINST ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY BREAKTHROUGH DURING OR AS A RESULT OF ITS INVESTIGATIONS AND/OR FROM ANY ACTIONS TAKEN AS A CONSEQUENCE OF INVESTIGATIONS BY EITHER BREAKTHROUGH OR LAW ENFORCEMENT OR DULY AUTHORIZED REGULATORY AUTHORITIES.

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You agree and acknowledge that the term of your Services commences on the date these Terms are acknowledged by you and continues in effect until the term identified in the initial Subscription Agreement, order form or Breakthrough Membership selection (monthly or annual) (“Initial Term”) and will automatically renew for the same term as the Initial Term (“Renewal Term(s)”) until cancelled by you, as outlined below.

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You shall pay all fees specified in the applicable Subscription Agreement, Breakthrough Membership selection, or order form (“Fees”). Except as otherwise specified: (i) You shall be solely responsible for the payment of all sales, use, value added, or other tax obligations arising out of or in connection with these Terms and Your use of the Services; (ii) You are solely responsible for the payment of any additional fees in connection with Your use of the Service, including but not limited to all fees associated with the Service-Specific Terms; and (iii) all Fees are non-refundable and must be paid in U.S. Dollars. You agree all Renewal Terms will be at prevailing rates and consent to the use of your original payment method for all Renewal Term(s), unless acceptable alternative payment method is provided.

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5.2.2 Breakthrough Membership:

5.2.2.1 Monthly Subscription: By purchasing a monthly Breakthrough Membership, you agree to a non-refundable monthly pre-paid term that will automatically renew monthly at the then prevailing rate, which is located in your profile, under “Account Details”, until cancelled by you. Your Breakthrough Membership Initial Term and any subsequent Renewal Term(s) may be cancelled by you by contacting Breakthrough using one of the following methods: emailing Support@BreakthroughBroker.com.; calling 720-440-6236 or online in your profile, under “Account Details” and such cancellation will become effective at the end of the then current term.

5.2.2.2 Annual Subscription: By purchasing an annual Breakthrough Membership, you agree to a non-refundable annual pre-paid term of one (1) full year, which will automatically renew for additional one (1) full year term(s) at the then prevailing rate, which is located in your profile, under “Account Details”, until cancelled by you. Your Breakthrough Membership Initial Term and any subsequent Renewal Term(s) may be cancelled by you by contacting Breakthrough using one of the following methods: emailing Support@BreakthroughBroker.com.; calling 720-440-6236 or online in your profile, under “Account Details” and such cancellation will become effective at the end of the then current term.

5.3 Termination by Breakthrough

Breakthrough shall have the right, in its sole discretion, to at any time for any reason, cease doing business with you or any business, person or entity and/or to terminate or suspend your access to the Services, or any part thereof, temporarily or permanently, at any time and from time to time, and with or without notice, for any reason whatsoever including for record keeping, quality assurance, or if Breakthrough believes that you have violated or acted inconsistently with the letter or spirit of these Terms. These rights and actions are in addition to and not in lieu or limitation of any other right or remedy Breakthrough may have available at law or in equity.

5.4 Effects of Cancellation /Termination

Upon termination, cancellation or expiration for any reason whatsoever: (a) your right to access and use the Services shall immediately, automatically, and without notice, be revoked; (b) you shall immediately cease all access to and use of the Services and all Confidential Information; (c) you shall return to Breakthrough all Confidential Information; (d) Breakthrough shall have the right to terminate and deny you access to and use of the Services immediately and without notice. The obligations set forth in these Terms which, by their nature, are intended to survive, shall survive the termination, cancellation or expiration of your access to the Services for any reason whatsoever. Such surviving obligations include, without limitation, obligations with respect to Confidential Information, protection of PII and data, and obligations of indemnity and any applicable warranties and representations.

6. COMMUNICATIONS

6.1 Our Communications With You. (TCPA Consent for United States Residents)

6.1.1 EXPRESS WRITTEN CONSENT.BY SUBMITTING YOUR CONTACT INFORMATION, YOU ARE PROVIDING YOUR EXPRESS WRITTEN CONSENT TO RECEIVE COMMUNICATIONS FROM US AT THE EMAIL ADDRESS AND TELEPHONE NUMBERS YOU ENTERED INTO OUR CONTACT FORM, OR THAT YOU LATER PROVIDE TO US OR ENTER INTO YOUR CONTACT PAGE.

6.1.2 E-MAILS, CALLS, AND TEXTS.THESE COMMUNICATIONS MAY INCLUDE TELEMARKETING MESSAGES, THROUGH THE USE OF EMAIL, LANDLINE PHONE, FAX, CELLULAR PHONE, AND TEXT MESSAGES (INCLUDING SMS AND MMS).

6.1.3 DIALER. WE MAY USE AN AUTOMATIC TELEPHONE DIALING SYSTEM (OR “DIALER”), WHICH MAY EMPLOY AN ARTIFICIAL OR PRE-RECORDED VOICE OR “ROBOTEXTS.” YOUR CARRIER’S STANDARD RATES AND CHARGES MAY APPLY.

6.1.4 NO PURCHASE NECESSARY. AGREEING TO THESE COMMUNICATIONS IS NOT A CONDITION OF PURCHASING ANY PROPERTY, GOODS, OR SERVICES FROM US.

6.1.5 REVOKING CONSENT AND OPTING OUT. YOU MAY REVOKE YOUR CONSENT TO RECEIVE COMMUNICATIONS AT ANY TIME BY REPLYING “STOP” TO ANY OF OUR TEXTS. WE WILL MAKE A COMMERCIALLY REASONABLE EFFORT TO COMPLY WITH ANY COMMUNICATIONS FROM YOU OPTING OUT, BUT REPLY “STOP” WILL AUTOMATICALLY REVOKE YOUR CONSENT TO FURTHER TEXT COMMUNICATIONS, AND WE RECOMMEND THAT METHOD. WE MAY TAKE UP TO 30 DAYS TO STOP COMMUNICATIONS IF YOU USE A METHOD OTHER THAN THE AUTOMATIC REPLY “STOP.” YOU CONSENT TO RECEIVE A FINAL TEXT MESSAGE CONFIRMING YOUR OPT-OUT. YOU MAY REVOKE YOUR CONSENT TO RECEIVE EMAIL COMMUNICATIONS BY USING THE “UNSUBSCRIBE” LINK IN AN EMAIL OR ON THE WEBSITE OR BY ANY OTHER REASONABLE MEANS. WE WILL MAKE A COMMERCIALLY REASONABLE EFFORT TO COMPLY WITH ANY COMMUNICATIONS FROM YOU OPTING OUT OF EMAIL, BUT “UNSUBSCRIBE” WILL AUTOMATICALLY REVOKE YOUR CONSENT TO FURTHER EMAIL COMMUNICATIONS, AND WE RECOMMEND THAT METHOD. WE MAY TAKE UP TO 30 DAYS TO STOP EMAIL COMMUNICATIONS IF YOU USE A METHOD OTHER THAN “UNSUBSCRIBE”. THE “UNSUBSCRIBE” LINK WILL ALSO PERMIT YOU TO STOP TEXT COMMUNICATIONS.

6.1.6 COMMUNICATION FREQUENCY. HOW OFTEN WE SEND YOU COMMUNICATIONS WILL VARY BECAUSE THE INDIVIDUAL SALESPERSON WHO COMMUNICATES WITH YOU WILL DETERMINE THE FREQUENCY OF COMMUNICATION. You represent and warrant that:

You are at least 18 years old

You live in the United States (or Canada, in which case the Canadian consents below apply)

You have not registered on a national or statewide Do Not Call list

You are the account holder for the email addresses and phone numbers you provided, or you have authorization from the account holder to give this consent

The email addresses and phone numbers you provided are accurate, and you will let us know if you release them to another person or individual

6.1.7 Availability. Our mobile service may only be available only in certain states. Certain mobile features may be incompatible with your carrier or mobile device. Contact your carrier with questions regarding these issues.

6.2 Additional Communications Provisions (For Residents of Canada)

In addition to the consent provided above in the Our Communications With You (United States) section, Canadian residents agree to the following provisions related to compliance with Canada’s Anti-Spam Legislation (“CASL”), Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and Canadian provincial law including Alberta’s Personal Information Protection Act (“PIPA”), and Quebec’s Act Respecting the Protect of Personal Information in the Private Sector:

You agree to the provisions governing use and disclosure of personal information that are found in our Privacy Policy

Because the purpose of our communications include your interest in our services, our communication with you will continue until you revoke your consent or opt-out.

Your personal information may also be transmitted to, used in, and stored in the United States.

7. Arbitration / Class action waiver

READ THIS “ARBITRATION AGREEMENT” CAREFULLY AS IT WILL HAVE A SUBSTANTIAL IMPACT ON HOW LEGAL CLAIMS YOU AND WE HAVE AGAINST EACH OTHER ARE RESOLVED. For example, if we elect to require you to arbitrate any claim, you will not have the right to a jury trial or the right to participate in a class action in court or in arbitration.

Binding arbitration lets an independent third party resolve a Claim without using the court system, judges, or juries. Either you or we may require the submission of a Claim to binding arbitration at any reasonable time, even if a lawsuit or other proceeding has begun. If either you or we don't submit to binding arbitration following a lawful demand, the one who fails to so submit bears all costs and expenses (including attorney's fees and expenses) incurred by the other in compelling arbitration.

Neither you nor we will be entitled to:

Join, consolidate, or combine Claims by or against others in any arbitration; or

Include in any arbitration any Claims as a representative or member of a class; or

Act in any arbitration in the interest of the general public or in a private attorney general capacity.

YOU HAVE THE RIGHT TO REJECT THIS ARBITRATION AGREEMENT AS DESCRIBED BELOW. If you do not reject this Arbitration Agreement and a Claim is arbitrated, neither you nor we will have the right to: (1) have a court or a jury decide the Claim; (2) engage in information-gathering (discovery) to the same extent as in court; (3) participate in a class action, private attorney general or other representative action in court or in arbitration; or (4) join or consolidate a Claim with claims of any other person. The right to appeal is more limited in arbitration than in court and other rights in court may be unavailable or limited in arbitration.

This Arbitration Agreement describes when and how a Claim (as defined below) arising under or related to the Terms between you and us may be arbitrated. Arbitration is a method of resolving disputes in front of one or more neutral persons, instead of having a trial in court in front of a judge and/or jury. If a claim is arbitrated, each party waives its, his or her respective rights to a trial before a jury in connection with the Claim. It can be a quicker and simpler way to resolve disputes. As solely used in this Arbitration Agreement, the terms “we,” “us” and “our” mean “us” as defined above, our parent companies, wholly or majority owned subsidiaries, affiliates, commonly-owned companies, management companies, successors, assigns and any of their employees, officers and directors. For purposes of this Arbitration Agreement, these terms also mean any third party providing any goods or services in connection with the Terms, if such third party is named as a party by you in any lawsuit between you and us.

7.1 Your Right to Reject Arbitration

You may reject this Agreement by mailing a rejection notice to 3457 Ringsby Ct, Suite 212, Denver CO, 80216 Attn. Terms Arbitration Rejection, within 30 days after you agree to these Terms. Any rejection notice must include your name, address and telephone number; the date you agreed to the Terms that your rejection notice applies to; and your signature. Your rejection notice will apply only to this Agreement in the Terms but will not affect any term of any other policy or contract between you and us (including without limitation any prior or subsequent agreement), nor will it change your obligation to arbitrate claims or matters covered by any prior or subsequent agreement to arbitrate.

7.2 What Claims Are Covered

“Claim” means any claim, dispute or controversy between you and us, whether preexisting, present or future, that in any way arises from or relates to the Terms, your use of the Services, your Account, any transaction in your Account, the events leading up to the Terms (for example, any disclosures, advertisements, promotions or oral or written statements, warranties or representations made by us), communications between you and us and the manner of communicating, any product or service provided by us or third parties in connection with the Terms, the collection of amounts due and the manner of collection, enforcement of any and all of the obligations a party hereto may have to another party, compliance with applicable laws and/or regulations or the relationships resulting from any of the foregoing. “Claim” has the broadest possible meaning, and includes initial claims, counterclaims, cross-claims and third-party claims and federal, state, local and administrative claims and claims which arose before the effective date of this Arbitration Agreement. It includes disputes based upon contract, tort, consumer rights, fraud and other intentional torts, constitution, statute, regulation, ordinance, common law and equity and claims for money damages and injunctive or declaratory relief. However, “Claim” does not include: (i) any dispute or controversy about the validity, enforceability, coverage or scope of this Arbitration Agreement or any part thereof (including, without limitation, the Class Action Waiver set forth below, subparts (A) and (B) of the part (k) set forth below titled “Rules of Interpretation” and/or this sentence); all such disputes or controversies are for a court and not an arbitrator to decide; but disputes about the validity or enforceability of the Terms as a whole are for the arbitrator and not a court to decide; (ii) seeking and obtaining from a court of competent jurisdiction (notwithstanding ongoing arbitration and without waiver of rights under this Arbitration Agreement) provisional or ancillary remedies including but not limited to injunctive relief, temporary restraining orders, property preservation orders, foreclosure, sequestration, eviction, attachment, replevin, garnishment, and/or the appointment of a receiver; (iii) the exercising of any self-help or non-judicial remedies by you or us; (iv) any individual action in court by one party that is limited to preventing the other party from using a self-help remedy and that does not involve a request for damages or monetary relief of any kind; or (v) any individual action brought by you against us in small claims court or your state’s equivalent court, if any. But if that action is transferred, removed or appealed to a different court, we then have the right to choose arbitration.

7.3 Electing Arbitration; Starting an Arbitration Proceeding

Either you or we may elect to arbitrate a Claim by giving the other party written notice of the intent to arbitrate the Claim or by filing a motion to compel arbitration of the Claim. This notice may be given before or after a lawsuit has been filed concerning the Claim or with respect to other Claims brought later in the lawsuit, and it may be given by papers filed in the lawsuit, such as a motion to compel arbitration. Each of the arbitration administrators listed below has specific rules for starting an arbitration proceeding. Regardless of who elected arbitration or how arbitration was elected, the party asserting the Claim (i.e., the party seeking money damages or other relief from a court or an arbitrator) is responsible for starting the arbitration proceeding. Thus, if you assert a Claim against us in court, and we elect to arbitrate that Claim by filing a motion to compel arbitration which is granted by the court, you will be responsible for starting the arbitration proceeding. Similarly, if we assert a Claim against you in court, you assert a counterclaim against us, and we elect to arbitrate that counterclaim by filing a motion to compel arbitration which is granted by the court, you will be responsible for starting the arbitration proceeding. Even if all parties have opted to litigate a Claim in court, you or we may elect arbitration with respect to any Claim made by a new party or any Claim later asserted by a party in that or any related or unrelated lawsuit (including a Claim initially asserted on an individual basis but modified to be asserted on a class, representative or multi-party basis). Nothing in that litigation shall constitute a waiver of any rights under this Arbitration Agreement.

7.4 Choosing the Administrator

The party starting the arbitration proceeding must choose one of the following arbitration organizations as the Administrator: the American Arbitration Association (the “AAA”), 120 Broadway, Floor 21, New York, N.Y 10271, www.adr.org., or JAMS, 1920 Main St. Ste. 300, Irvine, CA 92614, www.jamsadr.com. You may contact these organizations directly if you have any questions about the way they conduct arbitrations or want to obtain a copy of their rules and forms (which are also available on their websites). A single arbitrator shall be appointed. If for any reason the Administrator selected is unable or unwilling to serve or continue to serve as Administrator, the other company will serve as Administrator. If neither the AAA nor JAMS is able or willing to serve as Administrator, we and you will mutually agree upon an Administrator or arbitrator or a court with jurisdiction will appoint the Administrator or arbitrator (or arbitrators, in the case of a three-arbitrator panel provided for in Section 7.10, below). No company may serve as Administrator, without the consent of all parties, if it adopts or has in place any formal or informal policy that is inconsistent with and purports to override the terms of the Class Action Waiver in section 7.5 of this Arbitration Agreement. In all cases, the arbitrator(s) must be a lawyer with more than 10 years of experience or a retired judge. Arbitration of a Claim must comply with this Arbitration Agreement and, to the extent not inconsistent or in conflict with this Arbitration Agreement, the applicable rules of the arbitration Administrator.

7.5 Class Action Waiver

Notwithstanding any other provision of the Terms, if either you or we elect to arbitrate a Claim, neither you nor we will have the right: (a) to participate in a class action, private attorney general action or other representative action in court or in arbitration, either as a class representative or class member; or (b) to join or consolidate Claims with claims of any other persons. No arbitrator shall have authority to conduct any arbitration in violation of this provision or to issue any relief that applies to any person or entity other than you and/or us individually. (Provided, however, that the Class Action Waiver does not apply to any lawsuit or administrative proceeding filed against us by a state or federal government agency even when such agency is seeking relief on behalf of a class of borrowers including you. This means that we will not have the right to compel arbitration of any claim brought by such an agency).

7.6 Location of Arbitration

Any arbitration hearing that you attend must take place at a location reasonably convenient to your residence.

7.7 Cost of Arbitration

Each Administrator charges fees to administer an arbitration proceeding and the arbitrator also charges fees. This includes fees not charged by a court. At your written request, we will pay all filing, hearing and/or other fees charged by the Administrator and arbitrator to you for Claim(s) asserted by you in an individual arbitration after you have paid an amount equivalent to the fee, if any, for filing such Claim(s) in state or federal court (whichever is less) in the judicial district in which you reside. (If you have already paid a filing fee for asserting the Claim(s) in court, you will not be required to pay that amount again). In addition, the administrator may have a procedure whereby you can seek a waiver of fees charged to you by the Administrator and arbitrator. We will always pay any fees or expenses that we are required to pay by law or the Administrator’s rules or that we are required to pay for this Arbitration Agreement to be enforced. With respect to Claim(s) asserted by you in an individual arbitration, we will pay your reasonable attorney, witness and expert fees and costs if and to the extent you prevail, if applicable law requires us to or if we must bear such fees and costs in order for this Arbitration Agreement to be enforced. We will not ask you to pay or reimburse us for any fees we pay the Administrator or the arbitrator or for our attorneys’ fees and costs unless (1) the arbitrator finds that you have acted in bad faith (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)), and (2) this power does not make this Arbitration Agreement invalid. At the timely request of either party, the arbitrator must provide a brief written explanation of the basis for the award.

7.8 Governing Law

The Terms evidence a transaction involving interstate commerce and, therefore, this Arbitration Agreement is governed by the Federal Arbitration Act, 9 U.S.C. §§ 1 et seq. (the “FAA”), and not by any state arbitration law. The arbitrator will not be bound by judicial rules of procedure and evidence that would apply in a court, or by state or local laws that relate to arbitration proceedings. The arbitrator will apply the same statutes of limitation and privileges that a court would apply if the matter were pending in court. The arbitrator will have the authority to hear and rule on appropriate dispositive motions for judgment on the pleadings, for failure to state a claim, or for full or partial summary judgment. All parties (the AAA/JAMS, the arbitrators, you and we) must, to the extent feasible, take any action necessary to ensure that an arbitration proceeding, as described in this Arbitration Agreement, is completed within 180 days of filing the Claim with the AAA or JAMS. This provision will be liberally construed to ensure the enforcement of this Arbitration Agreement. In determining liability or awarding damages or other relief, the arbitrator will follow the applicable substantive law, consistent with the FAA that would apply if the matter had been brought in court. The arbitrator may award any damages or other relief or remedies that would apply under applicable law to an individual action brought in court, including, without limitation, punitive damages (which shall be governed by the Constitutional standards employed by the courts) and injunctive, equitable and declaratory relief (but only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim). The arbitrator will have the authority to award fees and costs of attorneys, witnesses and experts to the extent permitted by the Terms, the Administrator’s rules or applicable law.

7.9 Right to Discovery

In addition to the parties’ rights to obtain discovery pursuant to the arbitration rules of the Administrator, either party may submit a written request to the arbitrator to expand the scope of discovery normally allowable under the arbitration rules of the Administrator. The arbitrator shall have discretion to grant or deny that request.

7.10 Arbitration Result and Right of Appeal

Judgment upon the award given by the arbitrator may be entered in any court having jurisdiction. The arbitrator’s decision is final and binding, except for any right of appeal provided by the FAA. The arbitrator’s authority shall be limited to deciding the case submitted by the parties to the arbitration. Therefore, no decision by any arbitrator shall serve as precedent in other arbitrations except in a dispute between the same parties, in which case it could be used to preclude the same claim from being re-arbitrated. If the amount of the Claim exceeds $25,000, any party can, within 30 days after the entry of the award by the arbitrator, appeal the award to a three-arbitrator panel administered by the Administrator. (If an appeal is not filed within that time period, the arbitration award shall become final and binding). The panel shall reconsider de novo (anew) any aspect of the initial award requested by the appealing party. This means that they shall reach their own findings of fact and conclusions of law rather than deferring in any manner to the original arbitrator. The decision of the panel shall be by majority vote. Reference in this Arbitration Agreement to “the arbitrator” shall mean the panel if an appeal of the arbitrator’s decision has been taken. The costs of such an appeal will be borne in accordance with Section 7.7 above, captioned “Cost of Arbitration.” Any final decision of the appeal panel is subject to judicial review only as provided under the FAA.

7.11 Rules of Interpretation

This Arbitration Agreement shall survive the termination, cancellation or suspension of the Terms, any legal proceeding, and any bankruptcy by you, to the extent consistent with applicable bankruptcy law. In the event of a conflict or inconsistency between this Arbitration Agreement, on the one hand, and the applicable arbitration rules or the other provisions of the Terms, on the other hand, this Arbitration Agreement shall govern. If any portion of this Arbitration Agreement is deemed invalid or unenforceable, it shall not invalidate the Terms Policy or the remaining portions of this Arbitration Agreement, except that:

7.11.1 The parties acknowledge that the Class Action Waiver is material and essential to the arbitration of any disputes between them and is non-severable from this Arbitration Agreement. If the Class Action Waiver is limited, voided or found unenforceable, then this Arbitration Agreement (except for this sentence) shall be null and void with respect to such proceeding, subject to the right to appeal the limitation or invalidation of the Class Action Waiver. The parties acknowledge and agree that under no circumstances will a class action be arbitrated; and

7.11.2 If a Claim is brought seeking public injunctive relief and a court determines that the restrictions in the Class Action Waiver or elsewhere in this Arbitration Agreement prohibiting the arbitrator from awarding relief on behalf of third parties are unenforceable with respect to such Claim (and that determination becomes final after all appeals have been exhausted), the Claim for public injunctive relief will be determined in court and any individual Claims seeking monetary relief will be arbitrated. In such a case the parties will request that the court stay the Claim for public injunctive relief until the arbitration award pertaining to individual relief has been entered in court. In no event will a Claim for public injunctive relief be arbitrated.

7.12 Notice of Claim; Right to Resolve; Special Payment

Prior to initiating, joining or participating in any judicial or arbitration proceeding regarding any Claim, the Claimant (the party who asserts or seeks to assert a Claim in a lawsuit or arbitration proceeding) shall give the other party written notice of the Claim (a “Claim Notice”) and a reasonable opportunity, not less than 30 days, to resolve the Claim. Any Claim Notice you send must include your name, address, telephone number and loan or account number. Any Claim Notice must explain the nature of the Claim and the relief that is demanded. You may only submit a Claim Notice on your own behalf and not on behalf of any other party. The Claimant must reasonably cooperate in providing any information about the Claim that the other party reasonably requests. If: (i) you submit a Claim Notice in accordance with this paragraph on your own behalf (and not on behalf of any other party); (ii) we refuse to provide the relief you request before an arbitrator is appointed; and (iii) an arbitrator subsequently determines that you were entitled to such relief (or greater relief), the arbitrator shall award you at least $7,500 (not including any arbitration fees and attorneys’ fees and costs to which you may be entitled under this Arbitration Agreement or applicable law). We encourage you to address all Claims you have in a single Claim Notice and/or a single arbitration. Accordingly, this $7,500 minimum award is a single award that applies to all Claims you have asserted or could have asserted in the arbitration, and multiple awards of $7,500 are not contemplated by this Section.

8. INTERNAL USERS

The Services are controlled, operated and administered by Breakthrough from the United States of America. If you choose to access the Services from a location outside of the United States of America, you do so at your own risk and you are responsible for compliance with all applicable local or international laws, regulations or treaties. You agree that you will not use the Services in any country or in any manner prohibited by any applicable laws, restrictions, or regulations.

9. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITIES

BREAKTHROUGH DOES NOT MAKE AND HEREBY EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES REGARDING THE SITE, THE SERVICES, AND THE DATA, WHETHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE AND WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. THE SITE AND SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITH “ALL FAULTS”.BREAKTHROUGH SPECIFICALLY DOES NOT WARRANT THAT ITS SITE AND SERVICES OR ANY COMPONENT THEREOF WILL (I) PERFORM WITHOUT INTERRUPTION OR ERROR, OR THAT ALL IRREGULARITIES, ERRORS, PROBLEMS OR DEFECTS WILL BE CORRECTED, (II) BE SECURE OR FREE OF DEFECTS, MALWARE, VIRUSES, OR OTHER HARMFUL COMPONENTS, (III) MEET YOUR REQUIREMENTS OR COMPLIANCE OBLIGATIONS, INCLUDING THOSE RELATING TO THE TCPA, TSR AND OTHER APPLICABLE STATE LAWS RELATED TO AUTOMATED CALLING, TEXTING OR OTHER DELIVERY OF TELEMARKETING MESSAGES, OR (IV) BE ACCESSIBLE FROM THE CONFIGURATION THAT YOU MAY SELECT. IN NO EVENT SHALL BREAKTHROUGH, OR ANY OF ITS AFFILIATES, PARTNERS, OFFICERS, EMPLOYEES, DIRECTORS, AGENTS, CONTRACTORS, REPRESENTATIVES, SUCCESSORS OR ASSIGNS, AS SUCH, BE LIABLE FOR ANY PUNITIVE, EXEMPLARY, INCIDENTAL, INDIRECT, CONSEQUENTIAL OR SPECIAL DAMAGES UNDER OR IN CONNECTION WITH THIS AGREEMENT, ITS SITE, OR ANY SERVICE, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, INTEREST, REVENUE, DATA OR USE, SECURITY BREACH, OR INTERRUPTION OF BUSINESS, INCURRED BY USER, CLIENT/CONTRIBUTOR OR ANY THIRD PERSON OR ENTITY, WHETHER BASED UPON CONTRACT, TORT (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE, DUTY TO WARN AND STRICT LIABILITY), WARRANTY OR ANY OTHER LEGAL OR EQUITABLE GROUNDS, EVEN IF BREAKTHROUGH HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN ANY EVENT, THE TOTAL CUMULATIVE LIABILITY OF BREAKTHROUGH, OR ANY OF ITS THIRD-PARTY LICENSORS, AND ITS AFFILIATES, PARTNERS, OFFICERS, EMPLOYEES, DIRECTORS, AGENTS, CONTRACTORS, REPRESENTATIVES, SUCCESSORS AND ASSIGNS, AS SUCH, TO USER, OR ANY THIRD PERSON OR ENTITY FOR ANY LOSSES, SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL COMPENSATION PAID BY YOU TO BREAKTHROUGH DURING THE CONSECUTIVE THREE (3) MONTH PERIOD IMMEDIATELY PRECEDING THE OCCURRENCE OF THE EVENT(S) GIVING RISE TO SUCH LIABILITY; OR (B) $10,000. AS USED HEREIN, “SECURITY BREACH” MEANS THE ACCIDENTAL OR UNLAWFUL DESTRUCTION, LOSS, ALTERATION, UNAUTHORIZED DISCLOSURE OF, OR ACCESS TO, YOUR CONTENT, INCLUDING ANY PERSONAL INFORMATION.

10. INDEMNIFICATION

You and any associated Breakthrough Client jointly and severally agree to indemnify, defend, and hold harmless Breakthrough, its affiliates, and their respective directors, officers, employees, and agents from any and all actions, judgments, damages, demands, liabilities, losses, costs and claims, including reasonable attorney’s fees, whether asserted or threatened claims and demands made by any third party due to or arising out of: (a) your access to or use of the Services; (b) any claims arising out of any content, products or services sold or otherwise distributed by us through the Services, including any personal or property injury and damage; (c) your breach of these Terms; (d) your violation of any law or the rights of a third party, including but not limited to your Compliance Obligations; (e) any dispute or issue between you and any third party; (f) any materials you, or anyone using your credentials, upload to, or otherwise make available through, the Services, including but not limited to Your Content; (g) your willful misconduct; and (h) any other party’s access to and/or use of the Services using your account and password, whether authorized or unauthorized by you. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in that case, you agree to cooperate with our defense of that claim.

11. GENERAL

11.1 Governing Law

The parties agree that the laws of the State of Colorado, United States of America, without regard to principles of conflict of laws, will govern these Terms and/or any dispute of any sort that might arise between you and Breakthrough or its affiliates, except for the Arbitration Agreement, which is governed by the Federal Arbitration Act.

11.2 Assignment

The use of the Services and license grants by Breakthrough hereunder are personal to you and may not be assigned, sub-licensed or transferred, in whole or in part, by you, whether by agreement, operation of law, sale, merger, reorganization or change of control of your company or business. Any assignment or transfer by you in violation of this section shall be void and of no force or effect and shall constitute a material breach of these Terms. Breakthrough may assign its rights and responsibilities pursuant to these Terms and any applicable Subscription Agreement upon notice to you.

11.3 Notice

Breakthrough may provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through posting of such notice on the Site or in the Services, as determined by Breakthrough in our sole discretion. Breakthrough reserves the right to determine the form and means of providing notifications to you. Breakthrough is not responsible for any automatic filtering you or your network provider may apply to email notifications we send to the email address you provide us. All notices, requests or demands to Breakthrough shall be delivered in writing and shall be deemed given only if delivered personally or sent via overnight delivery to Breakthrough’s mailing address. Any legal notice sent by You to Breakthrough must also be emailed to Support@BreakthroughBroker.com Please contact us at support@breakthroughbroker.com with any questions regarding these Terms.

11.4 No Waiver

The failure or delay of any party in exercising any of its rights hereunder, including any rights with respect to a breach or default by the other party, shall in no way operate as a waiver of such rights or prevent the assertion of such rights with respect to any later breach or default by the other party. No party shall be deemed to have waived any rights under these Terms by any action or inaction unless an express waiver is set forth in writing. The waiver of one breach hereunder shall not constitute the waiver of any other or subsequent breach.

11.5 Entire Agreement and Severability

These Terms together with any other agreement(s) entered into between you and Breakthrough, including but not limited to any applicable Breakthrough Subscription Agreement(s) or order form(s), constitute the entire, complete and only agreement between the parties regarding the subject matter contained herein and supersedes all proposals or prior agreements, whether oral or written, and all other communications between the parties relating to this subject matter. Whenever possible, each provision of these Terms shall be interpreted in such a manner as to be effective and valid under applicable law. However, if any provision of these Terms or the application of any provision to any party or circumstance shall be prohibited by or invalid under applicable law, such provision shall be reduced to such scope as is reasonable and enforceable if possible. Otherwise, such provision shall be severed and ineffective to the extent of such prohibition or invalidity without it invalidating the remainder of the provisions of these Terms or the application of the provision to the other parties or other circumstances.

11.6 Relationship of the Parties

These Terms do not constitute and shall not be construed as constituting a partnership, agency or joint venture between any of the parties. These Terms shall not be construed as authority for any party to act for any other party in any agency or other capacity or to make commitments of any kind for the account of or on behalf of the other.

11.7 Changes to Terms and Authority to Bind

Breakthrough reserves the right, at our sole discretion, to update or revise these Terms at any time without further notice. Any changes shall be effective immediately upon posting by Breakthrough, whether you have actual notice of such changes. Your continued use of Breakthrough’s Services following the posting of any changes to the Terms constitutes acceptance of those changes and your representation that you have the authority to agree and accept any and all changes. Should you wish to opt-out of such future changes, you must communicate your request to opt-out to us in writing, either by email at Support@BreakthroughBroker.com. or at this address: 3457 Ringsby Ct, Suite 212, Denver CO, 80216 – ATTN: OPT-OUT. The opt-out shall be effective 10 days after receipt. In the event you opt-out, our agreement will continue to be governed by the Terms in effect at the time you originally submitted your information, or at the time of the last update to which you did not opt-out.

Breakthrough LLC

3457 Ringsby Ct, Suite 212

Denver CO 80216

United States of America

Email Address:

Support@BreakthroughBroker.com

Telephone number: 720-440-6236

*Last updated: March 2025

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