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5 Short sale lead generation tips

1. Contact HOAs in your farm area

Let them know you are an expert in short sales and helping people avoid foreclosure. Ask if they will refer your services to their homeowners who are behind on their mortgages. The benefit for the HOA will be a higher operating budget and less money lost tracking down overdue fees and attorney fees.

2. Contact local unions

There are plenty of unions in your backyard. Teachers, plumbers, electricians, et. Contact them and let them know you can be an expert resource for their members who are facing foreclosure.

3. Contact agents who turn down short sales

Many agents in your office simply say, “No thanks" when it comes to short sales. Tell them short sale is your specialty and you pay a 30 percent referral fee!

4. Target late leads

RealtyTMS offers you the opportunity to boost your marketing by accessing people who are late on their mortgage. We get this info ridiculously fast. Get there before your competition does. Go to http://realtytms.com/mortgage-late-leads/.

5. Advertise in Craigslist rental ads

Craigslist is a great place to try new marketing techniques for short sales. Most people coming to look for a rental in a down market are facing foreclosure. Help them find a rental and avoid foreclosure by advertising free home finder and short sale services. For example:

“Having trouble finding homes in your area? I'd be more than happy to help at no cost. As a local real estate agent I have various resources available for finding rentals before they're ever posted to Craigslist. Also, if you're looking for a home due to foreclosure, I'd be more than happy to discuss the potential benefits available by doing a short sale. This service is also zero cost. Letting your home simply foreclose can cost your credit score 250-300+ points. A successful short sale won't, and you'll be able to purchase a home much faster. Please call me…"

Jason is the Vice President of Business Development at RealtyTMS. He has a broad corporate and entrepreneurial resume that has exposed him to a wide range of industries. Some of which include the NBA, NHL, Real Estate, Default Management, and Information Technology. In 2006 he received his real estate license in Colorado during the peak of the real estate boom. The market stayed hot for about 18 months and then changed drastically with the collapse of the sub-prime markets in 2007. At this time his real estate focus shifted to the distressed market helping investors and buyers purchase REO's along with pioneering the early days of doing Short Sales with the sellers and the banks. Ever the student, he evaluates the changing markets to add to his real estate knowledge base.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
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  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
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