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Explore the Marketing Center

5 Social Media Mistakes Realtors Are Making and How To Fix Them

Acclaimed author and social sales coach, Chelsea Peitz, and Giselle Ugarte, online performance coach and CEO of marketing consultancy, Action Forward, join us to discuss common social media mistakes real estate agents are guilty of and how to fix them.

Change is inevitable and in social media, it's changing daily! To deal with these changes you need to adapt your habits & mindsets ...and squash some myths. In this session, you'll learn that:

  • Why digital is "real life"
  • How to own your mess-ups and why it's important
  • Why metrics don't matter
  • Why time is money
  • Why you should create content for the clients you want to attract

Let's talk through these points and get you set for success in 2023.

Check out the recorded webinar here or below!

Breakthrough Broker Resources

10 Engaging Posts for Instagram
Social Media Tutorials and How-To's
Lead Generation Posts
BB+ Engagement Posts

additional helpful on-demand webinars

On-Demand Webinar: What To Post On Social Media w/ Chelsea Peitz
On-Demand Webinar: Keeping Your SOI Engaged During a Crisis
On-Demand Webinar: Instagram Best Practices
On-Demand Webinar: How To Use Snapchat to Build a Personal Brand
On-Demand Webinar: Generate More Leads through Instagram

About our guest

Chelsea Peitz

Chelsea Peitz is one of the industry's leading social sales coaches and speaker on all things social media. She is also the host of The Voice of Social Sales and has a long list of accomplishments, including her role as a founding member of the National Real Estate Marketing Mastermind, Inman Innovator of the Year Nominee 2018, and author of Talking in Pictures. Chelsea's personal passions are working out, red wine (not in that order), and family time with her husband of 15 years and 6-year-old son Mason.

Connect with Chelsea below.
Website
Instagram
Facebook
LinkedIn
YouTube

About our guest

Giselle Ugarte

Giselle Ugarte is a top online performance coach and CEO of Action Forward. Giselle approaches marketing from the lens of personal development, humanizing the ways we show up in business, online and especially off, with time and energy setting tactics, captivating communication techniques and tangible boundary-setting tools. Giselle is a proud Latina and dog mom of long-haired chihuahua, Penelope Cruz.

Connect with Giselle below.
Website
Instagram
Facebook
LinkedIn
YouTube
TikTok
Twitter

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.