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Breakthrough Strategies

6 New Strategies Top Agents Are Using to Get Listings

Want more seller leads? Implement these proven strategies to generate more listing leads and grow your real estate business with effective, actionable tactics.

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You need to “List to Last.”

Whether you’re an experienced real estate agent or just getting started, generating consistent seller leads is essential for growing your business. You need a multi-faceted approach that combines eye-catching digital content, engaging direct mail, effective communication, and strategic follow-up.

This guide walks you through 6 proven strategies designed to help you create a powerful listing lead generation system you can use year-round.

Strategy 1: The “Name Your Price” Campaign

This strategy is curiosity-driven, inviting homeowners to see if they can truly sell at their “dream” price in the current market. It’s a proven way to capture homeowners who are on the fence but could be swayed into listing.

👉 Get More Listings with the “Name Your Price” Campaign

Strategy 2: “Did You Hear About Your Neighbor?”

Seeing a neighbor’s listing sell quickly and at a good price makes homeowners curious about their own home’s value. Use this campaign to narrate the story of a recent sale and convert prospective sellers into clients.

👉 Use the “Did You Hear About Your Neighbor” Campaign to Get More Listings

Strategy 3: Home Valuation Postcards

Direct mail reaches homeowners who may not be active online. Consistently providing value keeps you top-of-mind when they decide to sell.

👉 Generate Listing Leads with Home Valuation Offers

Strategy 4: Social Media Blitz

Combining organic posts and targeted ads on Facebook, Instagram, LinkedIn, and even YouTube allows you to reach homeowners based on location and interests.

👉 Attract More Sellers with a Social Media Blitz

Strategy 5: The “Zestimate Opinion”

Your past clients and SOI want to see how their investment is performing over time, and Zillow Zestimates are one of the most common sources of information homeowners use to keep an eye on their home’s value. Feed their curiosity while showing them you’re on their side.

👉 How to Use “Zillow Zestimates” to Get More Listings

Strategy 6: “Magic Letters” Campaign

Leverage your current buyers and create a layered sequence of personalized letters that pique homeowner curiosity and establish a sense of urgency.

👉 Send “Magic Letters” to Get More Listing Leads

Each of these 6 strategies stands on its own as a powerful method for generating listing leads. Now that you have actionable, step-by-step instructions for each approach, you can pick 1–2 strategies to launch immediately or implement multiple strategies at the same time to create a robust, multi-channel listing lead generation machine.

Remember to track your results, optimize your messaging, and double down on what works. By staying consistent and open to refinements, you’ll become the trusted listing expert in your local market and fill your pipeline with motivated sellers year-round.

Start designing your own listing lead gen materials in the Marketing Center today!

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