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Tom Ferry Content

6 Strategies to Generate Leads and Listings

Implement these strategies to drive meaningful conversations, generate high-quality leads, and secure new listings.
Tom Ferry Content
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🏆 Turn Your Lead Generation Goals into Actionable Results! 🏆

Ready to see real results from your lead generation efforts? Implement these six strategic approaches to effectively generate leads and secure listings. Follow these actionable steps to achieve success.

Step 1. Send a Text Message

Spark engaging conversations with a simple, impactful text message. Use the strategic messaging to connect with your sphere. This conversation has performed great for top agents.

💬 Copy and paste the messages to get your conversation started.

Step 2. Send a Listing Strategy Postcard

Send a reimagined “Just Sold” postcard to demonstrate your ability to achieve higher sales than the Zestimate. Pro Tip: Capture screenshots of Zillow listings before and after the sale to add credibility to your postcard.

👉 Learn how to add Zestimate images to your postcard.

📬 Create and send your Listing Strategy Postcard.

Step 3. Deliver an Expired Listings Letter

Refresh your outreach and use this proven method to present new opportunities and demonstrate what you’ll produce as an agent.

👉 Create and deliver your Expired Listings Letter.

Step 4. Send Out the Appointment Sales Letter

Offer a free home value report to the neighborhood you are farming.

📬 Create and mail your Appointment Sales Letter.

Step 5. Post an Instagram Reel to Your Story

Regularly post market updates on social media with a social story and Instagram Reel. Include local areas, cities, and average sales prices. Repurpose the graphics from your story and turn it into a Instagram Reel that will continue to generate views. Pro Tip: Use ManyChat automation to engage viewers and capture leads from your social posts.

👉 Learn how to turn your social story into a reel

📲 Share your Market Update Social Reel.

Step 6. Send a Seller Activation Email

Copy and paste the email message from the article into the body of your email system or send a digital newsletter via our share to email feature to spark curiosity and invite potential sellers to engage, avoiding a hard sales pitch. This approach minimizes resistance and opens new opportunities.

👉 Read the article for tips on crafting effective, curiosity-driven emails. Copy and paste the message directly into the body of your email.

🗞️ Create your Digital Newsletter

Additional Content

Looking for additional lead generating content? Find all Tom Ferry approved content in our Tom Ferry Content area. Here you'll find self promotion strategies, buyer & seller campaigns, and industry strategies from Tom Ferry, the #1 coach in North America.

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Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
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Using MLS Lookup
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  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
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  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
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Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
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  3. Upload your contacts’ addresses or purchase a mailing list.
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Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
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Try team branding by editing a template!
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