AI is changing how real estate agents market themselves, connect with clients, and manage their daily tasks. In this episode, Tristan Ahumada, Eric Sachs, and Trenton Baudin break down the latest AI tools and how agents are using them to improve lead generation, client communication, and marketing strategies.
Instead of spending hours writing emails, creating listing presentations, or figuring out social media content, agents can now use AI to make the process faster and more effective. But with so many options out there, ChatGPT, Perplexity, Claude, MidJourney, and more, it’s important to understand how each tool works and which ones make the most sense for real estate.
Tristan shares how he uses ChatGPT for lead generation, door-knocking scripts, and client outreach, while Trenton walks through how AI helps personalize marketing materials, follow-ups, and presentations. Eric highlights how Breakthrough Broker allows agents to take AI-generated content and turn it into polished marketing pieces that are ready to send out.