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Social Media

Are You Posting Enough on Social Media?

How much social media and where to post? If you are unsure how to answer this question, then this guide is for you!
By Eric Sachs, President 6 mins
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Stumped on what to post on social media? Engaging with your sphere can be challenging, especially at a consistent frequency each week. Most Realtors who are successful at engaging with their audience post every day and sometimes multiple times a day.

If you’re a Realtor finding yourself stuck in a social media rut, short on time, and in desperate need of engagement, try this idea.

Go to www.feedly.com or download the Feedly app to start a free membership. Find relevant sites you can source content from such as:

  • https://magazine.realtor/daily-news 
  • https://www.realtor.com/news/real-estate-news/ 
  • https://www.forbes.com/real-estate 
  • https://www.wsj.com/news/realestate 
  • https://www.housingwire.com 
  • https://www.keepingcurrentmatters.com 
  • https://www.inman.com 
  • https://www.rismedia.com/ 

    • The huge benefit to creating a Feedly account is you can funnel all of your real estate news and sites into a single feed. Skip scouring through multiple websites to catch up on daily news and simply visit your Feedly account for a much more digestible real estate update. As you catch up on industry happenings, pick three to five stories that are valuable, informative, and interesting to your audience. Think of what you would want to read if you were scrolling through social media. When you land on an article you like, go to the website to read the full piece, then copy the direct link to share on Facebook or LinkedIn.

    *PRO TIP:* Don’t share the link and run! Include a small summary or opinion of why this article is important as your caption. Establish yourself as the expert on the information you’re providing to your sphere.

    Example:

    I’ve been asked at least a dozen times what I think about short-term rentals as viable investments. In many cases, purchasing an investment property and turning it into a VRBO or AirBnB could be a huge cash flow investment. BUT, there are many things to consider before jumping into short-term rental with both feet. This article discusses a few things you need to know about short-term rentals. What Your Clients Need To Know About Short Term Rentals If you have any questions, feel free to comment on this post!

     

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    About our President

    Eric Sachs

    After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

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