Articles

ChatGPT Prompting: Know Your Role

Curious about AI and ChatGPT for realtors?. Learn to efficiently use ChatGPT to benefit your real estate business.

Should Instagram & Chat GPT Co-Exist?

Instagram and ChatGPT? Should they co-exist?

Save Time on Deduction Tracking with Realtyzam

In the real estate industry, time is literally money, and we love to partner with useful applications that save us t...

How To Use The Multiple Open House Comparison Chart

Get in front of more motivated buyers and stay organized with this effective multiple open house comparison chart.

Maximize Your Impact: NEW Open House Guidebook

The Open House Guidebook is an interactive PDF complete with links to explanatory videos by our Co-founder, Eric Sac...

Tips for Agents to Gain Client Trust

A shifting market means trust is more important than ever. Learn how to gain client trust as a real estate agent.

How to Add Value to Your Services

This simple and effective selling proposition helps your clients feel safe and quickly adds value to your services.

The Holiday Hustle: Stay Top-of-Mind Without Overwhelming People

Stay top-of-mind with your clients this holiday season using warm, personal touches that build trust without a heavy...

Choosing Facebook Marketing Objectives

Facebook objectives are just as important as the content. Learn how to use them properly in this Facebook tutorial.

Mid-January Momentum: Your 90-Day Real Estate Success Plan

The importance of the first 90 days of the year cannot be overstated. This period is crucial in setting the tone an...

Farming
6 Ways to Take a Geo Farm to the Next Level

Create sustainable, focused geo farms and use them to excel in all aspects of geo farm strategy.

By Sharran Srivatsa
EDDM Postcard Tutorial for Real Estate

Our easy to use template and postcard tips will have you using the USPS like a real estate boss in no time.
Become a Real Estate Geo Farmer

Your area, message, and feedback can make or break your real estate business. Find out how to geo farm like a pro.

By BB Staff Writer
How to Build a Geo Farm on a Budget

Limited funding but want to maximize farming? Use these 5 expert steps to create a geo farm on a budget.

By Sharran Srivatsaa

Open House
Maximize Your Impact: NEW Open House Guidebook

The Open House Guidebook is an interactive PDF complete with links to explanatory videos by our Co-founder, Eric Sachs, drawing from his extensive experience in conducting successful open houses. Use this to maximize your open house success.

By Jeff Bernheisel January 10, 2024 5 mins
Knock on Doors Like a Real Estate Pro

Knocking on doors and talking to different people is not easy. Learn how to knock like a pro in this BB video.
10 Tips to Pack Your Next Open House

Packing an open house is not easy to do. Use these 10 steps to make sure your next open house is a huge success.
Unique Open House Strategies from Our CEO

Top strategies from our CEO on how you can create the best possible open houses as a real estate agent.
How To Use The Multiple Open House Comparison Chart

Get in front of more motivated buyers and stay organized with this effective multiple open house comparison chart.
The Perfect Open House Follow Up Email

Sending an easily digestible but compelling email will help you turn open house attendees into leads.
Two of the Best Open House Scripts

Establish relationships with each person who comes to your open house by starting simple and open conversations.

By Sharran Srivatsaa
25 Marketing Tactics for an Open House

Keep people coming in the doors at your next open house by using these strategic marketing practices.
8 Secrets to Dominating an Open House

Discover 8 game-changing secrets to hosting open houses that will leave a lasting impression, secure leads, and boost your real estate success.

By Sharran Srivatsaa 6 mins

SOI
Tips for Agents to Gain Client Trust

A shifting market means trust is more important than ever. Learn how to gain client trust as a real estate agent.

By Staff Writers
How to Add Value to Your Services

This simple and effective selling proposition helps your clients feel safe and quickly adds value to your services.
The Holiday Hustle: Stay Top-of-Mind Without Overwhelming People

Stay top-of-mind with your clients this holiday season using warm, personal touches that build trust without a heavy sales focus.

By Nathan Froelich, CEO 4 mins

Referrals
Breakthrough Broker Closing Gift Guide

A closing gift helps your clients remember you as the right person for the job. These 21 ideas are sure to wow.
7 Ideas to Grow & Maintain Your SOI

What you know can only go so far. Learn how to take your sphere of influence and turn it into leads and sales.
Strategies for Getting Steady Referrals

Constantly finding referrals can be long and tedious. Learn to steadily find clients by utilizing your resources.
How to Invest In Your Referral Network

Your fellow businesses and local community can work for you. Learn to utilize them to the fullest with these steps.

By Staff Writer
Thank You Letter Templates for Realtors

Writing a great thank you letter as a realtor can go a long way. Save time with these thank you letter templates.

By BB Staff Writer, Claire Tak

Social Media
Top 3 Tips to Increase Your Social Engagement

Do you want to be more active on social media? Here are three strategies we recommend for boosting engagement.

By Jeff Bernheisel June 22, 2023 10 mins
Should Instagram & Chat GPT Co-Exist?

Instagram and ChatGPT? Should they co-exist?

By Michelle Berman-Mikel April 28, 2023 5 min
Shifting Your 10%. Put Instagram to Work for You

How do you make Instagram work for you? Put the work in to build out these three steps.

By Michelle Berman-Mikel July 18, 2023 10 mins
What are the five parts of the Instagram Flywheel?

How do you shift your business from good to great? The answer is through a compounding effect of actions known as the flywheel.

By Michelle Berman-Mikel November 10, 2023 10 mins
Take Control of Your Online Profiles to Get More Clients

When's the last time you Googled yourself? If you noticed your social media and other website profiles needed sprucing up, this article is for you. We break down each of the following sites and provide a step-by-step guide for how to improve your profile.

By Eric Sachs April 10, 2024 5 mins
How to Use Instagram with ChatGPT

ChatGPT can be an essential tool if it is used correctly. Find out how to utilize ChatGPT for killer IG posts.

By Michelle Berman-Mikel
3 Easy Ways To Stay Active on Social Media

It's as easy as one, two, three. These quick and easy social media hacks are sure to boost your engagement.

By Staff Writer
TikTok: The Real Estate Agent’s Newest Tool

TikTok is the number one downloaded app in the world, and we can teach you why and how you should be using it.

By Staff Writer
Are You Posting Enough on Social Media?

How much social media do I need? And where do I post it? If you are unsure how to answer these questions, this guide is for you!

By Eric Sachs, President 6 mins
Choosing Facebook Marketing Objectives

Facebook objectives are just as important as the content. Learn how to use them properly in this Facebook tutorial.
10 Engaging Instagram Posts for Realtors

Need Insta-help? Here are 10 irresistible Instagram posts that will captivate your audience and boost engagement.

By Staff Writers 5 mins
Using Consumer Facing Videos on Social

People like videos. Show your authenticity and stand out by creating awesome consumer-facing videos with this guide.

By Staff Writers 4 mins
Closing Day Is a Social Media Gold Mine

Closing day is a proud day. Maximize your organic real estate social content with our 5 step social media checklist.

By Giselle Ugarte, CEO of Action Forward 4 mins

Motivation
Fall into Success: 12 Marketing Must-Haves for Real Estate Professionals

By Jeff Bernheisel October 02, 2023 10 mins
Mid-January Momentum: Your 90-Day Real Estate Success Plan

The importance of the first 90 days of the year cannot be overstated. This period is crucial in setting the tone and momentum for the months to follow. It’s when strategies are put into motion, goals begin to materialize, and your plans start to ta...

By Jeff Bernheisel January 05, 2024 10 mins
Are Lead Generations Worth the Spend?

Asking the right questions is important for new lead generation. Use this guide to get the most for your money.

By President, Eric Sachs
10 Habits to Boost Agent Productivity

Unleash powerful strategies to supercharge productivity and boost your overall performance as an agent.

By Staff Writers 6 minutes
Q4 Push: Set the Stage Now for a Strong 2025

Don’t wait until January to boost your visibility—Q4 is the perfect time to stay top-of-mind and set the stage for a strong start in 2025.

By Staff Writers 4 mins

Business
Throttle & Thrive - 3 Day Real Estate Challenge

Unleash your Real Estate potential and take your career to new heights with Throttle and Thrive: The 3-day challenge designed to help you conquer your goals and thrive in the industry.
Breakthrough Broker Introduces a New Template Editor

Introducing an all-new template editor and user experience!

By Jeff Bernheisel August 28, 2023 7 mins
11 Meeting Ideas for Broker Owners or Team Leaders

Build a company culture real estate agents are proud to be a part of by having powerful team meetings. Here are 11 ideas you can use to have meetings that go above and beyond!
Zero Work at Tax Time with Realtyzam

Realtyzam helps you keep accurate records of every single expense throughout the year with very little thought or effort if used as intended. Sync your bank accounts and scan receipts to categorize your business expenditures, such as marketing, purchase...

By Eric Sachs, President & Co-founder February 22, 2024 7 mins
Realtyzam, Easy Accounting Software for Real Estate Pros

In the fast-paced world of real estate, we are bombarded with technology every single day. Which CRM to use? What type of lead generation gives me the best ROI? Can I drive more leads through social media? There are literally thousands of real estate-re...

By Eric Sachs, President & Co-founder Breakthroughbroker March 14, 2024 7 mins
A CRM's Role in Lead Quantity Vs. Quality

Can a CRM improve your lead conversion rate? Read on to find out!

By Staff Writers 5 mins
7 Tips for Writing Real Estate Listing Descriptions

Writing a pleasant and vivid home description can be tough. Here's how to make your listing shine simply by the text used to describe it.
Choosing the Right CRM for Real Estate

CRM gives you the power of a full team at a fraction of the cost. Maximize your sales power by choosing the right one.

By Staff Writers 5 mins
The Need-to-Knows as a New Agent

Cheers to getting your real estate license—you're an official agent, ready to take on the exciting and challenging world of helping people buy and sell homes. But where do you begin as a new real estate agent, and what should you tackle first?

By BB Staff Writer, Claire Tak 5 minutes
Tax Season Prep: Help Clients Maximize Savings Before Year-End

Help clients prepare for tax season by sharing key deductions and resources that maximize their savings and position you as a trusted advisor.

By Staff Writers 7 mins
Win More Listings and Raise Your Income in 100 Days

Transform your real estate business with actionable strategies to organize leads, perfect your pitch, and win more listings in just 100 days.

By Staff Writers 6 minutes
Setting Your Buyers' Expectations

With the use of these five strategies, you will give your buyers a competitive advantage over other buyers in the market (and solidify a buyer client for life who will sing your praises to their friends and family)!

4 minutes
Make 2025 Your Best Year Yet: Marketing Action Plan Essentials

Learn how to craft a winning marketing action plan with these tips to dominate your market and grow your real estate business in 2025

By Eric Sachs, President 4 mins
Elevate Your Real Estate Business with Breakthrough Broker Plus: The Ultimate Marketing Solution

Streamline your marketing and focus on closing deals with Breakthrough Broker Plus. Automate campaigns, customize materials, and save time—without the hassle. Ready to grow your real estate business effortlessly? Discover how Breakthrough Broker Plus ...

By Staff Writers 15 mins
The Best Real Estate Marketing Tools to Get More Leads & Close More Deals: Try Breakthrough Broker Plus Today

Looking for effective real estate estate marketing tools and strategies to grow your client base? Try Breakthrough Broker Plus, your all-in-one platform for generating more leads and closing more deals.

By Staff Writers 15 min
Your Guide to Facebook Ads that Work

Creating the right Facebook ad is tricky. In order to grab attention and engagement, follow these important rules.

By Staff Writers 5 minutes

	Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
	Easy-to-use marketing technology to create and customize professional marketing designs.
	Direct mail marketing services and engaging social media content.

How Broker Owners and Team Leaders Can Help Their Agents Win in 2025

The Latest

Open House

SOI

Social Media

Motivation

The Latest

Using Consumer Facing Videos on Social

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Get Out of Your Real Estate Comfort Zone

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The "Not To Do" List

Time: Your Real Estate Secret Weapon

Be Proud to Be a Real Estate Professional

8 Ways to Stay Motivated as an Agent

Overcoming Frustration to Thrive

Finding the Power and Using It

5 Inspirational TED Talks for Agents

Be the CEO of Your Real Estate Business

Verified Approval from Rocket Pro℠ Insight

6 Easy Steps for End-to-End Marketing

How to Create a Winning Listing

Strategically Use Your Community Reports

Defining Cap Rate and Net Operating Income

Winning Strategies for Multiple Offers

Your Divorcing Family Real Estate Kit

Creating a Customer Experience for Sellers

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The Implementation Code

3 Steps to Double Your Net Income

Why Company Culture Equals Brokerage Success

Establish Rules for Your Brokerage Brand

When to Use Pros for Your Brokerage Branding

Mortgage Relationships Strengthen Offers

Tech Services for Real Estate Agents

New: Stand Out in the New NAR Landscape: Essential Resources for Success

Q4 Push: Set the Stage Now for a Strong 2025

Real Estate Market Trends: How to Explain Data Like a Pro

The Holiday Hustle: Stay Top-of-Mind Without Overwhelming People

Tax Season Prep: Help Clients Maximize Savings Before Year-End

Are You Posting Enough on Social Media?

Setting Your Buyers' Expectations

8 Secrets to Dominating an Open House

How to Data Mine for Real Estate: Fixing Misinformation in Your CRM

The Power of Real Estate Testimonials

4 Ways to Get More Listings and Cut Through the Noise

Client Appreciation is Key for Getting Real Estate Referrals

Closing Day Is a Social Media Gold Mine

10 Habits to Boost Agent Productivity

Choosing the Right CRM for Real Estate

A CRM's Role in Lead Quantity Vs. Quality

Easy Street Offers: Empowering Agents with Instant Solutions

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Breakthrough Broker Introduces a New Template Editor

Streamline Your Real Estate Business Finances with Realtyzam

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ChatGPT Prompting: Know Your Role

Top 3 Tips to Increase Your Social Engagement

The Need-to-Knows as a New Agent

Save Time on Deduction Tracking with Realtyzam

Win More Business with Community Reports

Should Instagram & Chat GPT Co-Exist?

Shifting Your 10%. Put Instagram to Work for You

The Agent's Edge by Jordan Cohen Book Review

Taxes Have You Worried? Automated Accounting with Realtyzam

Maximize Your Impact: NEW Open House Guidebook

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Spring Into Busy Season on a Budget

The 10 x 90% = 0 Rule for Real Estate Agents

5 Minute Hack for Seamless Marketing

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How Broker Owners and Team Leaders Can Help Their Agents Win in 2025

Zero Work at Tax Time with Realtyzam