Our team handpicked golden nuggets out of this interview between Cole Realty Resource and broker owner of FresYes Realty (that’s a play-on-words from the city of Fresno) Jason Farris to create a phenomenal strategy to help you gain an abundance of listings through farming.

In the spirit of delivering what we felt like were the most relevant portions of this interview, we pulled out the best clips. You can watch the whole video by clicking HERE.

Planning

Don’t start off on the wrong foot by skipping this step. Choose your farm carefully.

Part 1

In Planning Part 2 below, Jason shares tips for focusing on the amenities around your target farm.

Part 2

Building a Relationship

There’s an age-old saying, “You get out what you put in."

If you're ready to put in the work, we think you’ll be rewarded handsomely. After you’ve watched this clip, check out some of our templates to help you with your Facebook strategy. The links are below the video!

Part 1

>>>Facebook Listing Announcements//Social Media Catalog

Know your market and your farm like it’s part of your DNA.

Perhaps it's time to start doing some homework.

Part 2

The Secret Sauce

Here’s how you take it to the next level.

This is reserved for agents who are pursuing an extraordinary career in this business.

Part 1

We wanted to make sure you weren’t thinking this would be easy.

Part 2

Wrap Up

Our biggest takeaways are:

• You have to have a strategy that's more than just postcards.
• As usual, it's about building and growing real relationships.
• You can leverage technology to have a multi-channel approach.
• This is a lot of work, but imagine winning 3 or 5 or 10 or 20 more listings a year. That's a game-changer.

Who is Cole Realty Resource?

Breakthrough Broker has worked closely with Cole Realty Resource for over two years. They help us provide a very helpful mailing list system that is part of Breakthrough Broker. Beyond that, they provide data solutions (think mailing lists, phone numbers, email addresses, etc.) to real estate agents and brokerages nationwide. We think there's incredible value in what they do for agents who are serious about getting more business. But wait, there's more! Cole has generously given us a discount code to extend to all of you, our valued BreakthroughBroker.com users!

Get your discount with Cole Realty below!

Tyler Steenken graduated from the University of Nebraska in 2003 with a marketing degree and has been working at Cole Information ever since. Fifteen years later, Tyler travels across the country, working with thousands of agents who consistently make six figures each year. He says the common characteristic these agents have is they are willing to go find their business instead of buying or waiting for it.

Jason Farris is the founder, broker, and publisher of FresYes Realty and FresYes.com. A certified REALTOR®, Jason has been in the real estate business for over 16 years, though he’s been in the customer service industry for much longer.

An early adopter of technology, Jason quickly realized how beneficial the internet was in selling homes. Not content to passively post a house on a website, Jason experimented with video, blogging, and every mode of social media available in order to stay connected to his clients. Building relationships through personal engagement had always been his style, and this new (at the time) technology allowed him to take that to the next level. That next level was the creation of FresYes Realty, his own agency, and FresYes.com, a website dedicated to showing new homeowners — and even lifelong residents — everything there is to love about living in Fresno. To this day, the site stays true to its mission of keeping Fresno neighbors connected to their community.