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Explore the Marketing Center
Tom Ferry Content

'Did You Hear About Your Neighbor' Lead Generation

Turn Your 'Just Sold’ Story into a Lead Magnet with Our Targeted Marketing Strategy
Tom Ferry Content
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🔥 This is the hottest lead generation strategy in the industry! 🔥

Tom Ferry the #1 coach in North America is calling this strategy a game changer. Real estate agents often face the challenge of needing more clients to sustain and grow their business. Use this campaign to narrate the story of a recent sale to convert perspective sellers into clients.

When the neighborhood sees the "story" behind the sale, they'll be more inclined to enlist your services. Follow the steps below to become a lead-generating machine.

Step 1. Create Landing Page

Showcase your Just Sold story on this landing page - highlight your listing strategy, marketing, and negotiation skills.

☝️ Create your Just Sold Landing Page

☝️ Review our Landing Page example page.

Step 2. Generate QR Code

After you publish the landing page, click the "share" button to automatically generate the QR code for your landing page (we recommend using QRFY to track scans and data) Save your QR code to your desktop or downloads. You will use this QR code in step 3 when you create your Hot Lead Gen Postcard.

👉 Learn about QR codes on Breakthrough Broker.

👉 Learn about QR codes with tracking through QRFY.

Step 3. Send Postcard

Upload the QR code you created from your landing page and place it into the postcard. Use our direct mail feature to target a neighborhood by simply drawing a circle around the neighborhood you would like to send the postcard to, check out and it will be delivered in in 3-5 days!

👍 Create & Mail Postcard

Additional Content

Looking for additional lead generating content? Find all Tom Ferry approved content in our Tom Ferry Content area. Here you'll find self promotion strategies, buyer & seller campaigns, and industry strategies from Tom Ferry, the #1 coach in North America.

A Special Thanks To

Thank you Tom Ferry for the 'Did You Hear About Your Neighbor' strategy and additional resources. These efforts were supported and endorsed by Tom Ferry.

Tom Ferry

#1 Ranked Real Estate Coach

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Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
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Every standard & premium content piece downloaded as much as you.