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How to Create a Smart Facebook Strategy on a Budget



As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. Having a Facebook Business Page is one of the best ways to market yourself and generate new business.

But, for many agents and brokers - budget is top of mind. With this in mind how can you generate more engagement, more traffic to your website - and ultimately more business using Facebook without spending a ton of money?

There are a number of ways you can maximize Facebook on a budget - here are a few of the most important tips and strategies you can implement today.

1. Think beyond the now. The biggest challenge with most agents and brokers is creating content and thinking ahead in terms of what to post. I recommend using a content grid to think about the type of content you could create or curate based on your brand.

A content grid is a simple spreadsheet where you map out the 30 or so topics that are related to who you are, your brand and your expertise. Download the content grid here.

2. Batch your content. In addition to planning ahead with a content grid, one of the best things you can do to be consistent with your page is to use Facebook's scheduling tool. By ‘batching your content' - meaning scheduling out 5-7 days at a time - you will ensure that you have consistent content on your site.

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