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For Sale By Owner

For Sale By Owner Letter Template
Most agents use a For Sale By Owner prospecting letter that tells the seller two things: That the seller will never be successful and that agent is the best agent alive.
Don't be like every other agent.
Set yourself apart from your competition by taking a different approach. This letter template uses a progressive information marketing strategy that sellers will appreciate. The reality is these sellers have decided not to use an agent for a reason, so don't you want to be the professional who supports their decision? Feel free to personalize this letter with you own opinion and expertise as it relates to your market.
Real Estate Letter Pricing 
Real estate letter

Creating your letter:


If you choose to create your letter online, it will generate on an attractive letterhead template that can include your phone number, email address, website, and other contact information.


Fill in the appropriate forms and our system will use this information to automatically format your letter. In the "letter body" section, find the bracketed all-caps text [LIKE THIS] and change it to appropriate text for your market.If you'd rather place the letter on your own letterhead, you can copy and paste the letter copy located in the next section.

What this letter says:


The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.


Dear Homeowner,


I want to share some information that real estate agents typically don't share. In doing this I hope to earn your trust should you ever decide to sell your home using a local expert. Hopefully you will see that I do business a little differently.


Here is what other agents will tell you:


"You'll never be able to sell your home without an agent."


--Not true, selling your home without an agent is very possible, especially as the market recovers in [INSERT CITY/NEIGHBORHOOD/ETC.].


"You won't save any money on commission because buyers will just offer you less."


--You're not obligated to accept any low offer, and if you receive an offer that is acceptable to you then you will have saved money on commissions.


"You'll never be able to complete the paperwork."


--While the paperwork can be extensive, you can either be extremely careful or find someone like an attorney or real estate agent who will help you for a flat fee.


"You can't get your home listed on the internet or the MLS."


--These days you can list your home on Zillow, Craigslist, or even YouTube. Also, there are real estate agents who specialize in placing homes on the MLS for a low fee.


If at any time you have any questions regarding the home selling process I would be happy to help however possible. There are many things to consider such as disclosure, buyer financing, marketing, and pricing. You will also find that most home buyers are working with an agent because there is no cost to the buyer for these services. If you haven't already done so you should consider whether you are willing to pay the buyer's agent a commission.


I love selling real estate and helping people like you. If you ever have any questions please contact me--no obligation, no pressure, no nonsense.


Your [INSERT CITY/NEIGHBORHOOD/ETC.] Real Estate Expert,

[Insert Your Name]

breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account

A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.