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Breakthrough Strategies

Get Listing Leads with Home Valuation Offers

Want more seller leads? Use home valuation postcards and direct mail to reach homeowners and position yourself as the local real estate expert!

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The Home Valuation Offer strategy is highly effective because it taps into homeowners' natural curiosity about their property’s value, especially in a shifting market.

Why This Works

Combining direct mail with a digital landing page makes it easy for homeowners to take action. The QR code bridges the gap between print and online engagement, leading them to a simple, no-pressure home value estimate while positioning you as the local market expert. Regular follow-ups keep you top-of-mind, ensuring that when they decide to sell, you’re the first one they call.

What You’ll Need:

How To Do It:

1️⃣ Select a Neighborhood

Look for neighborhoods with a good turnover rate (around 5%-8%), where you already have some credibility or local knowledge, and choose how many homes you’ll include.

Use this formula to calculate the turnover rate:

Number of Homes SOLD in the Area Over the Previous 12 Months) / (TOTAL Number of Homes in the Area) x 100

For example, if you chose 200 addresses in a neighborhood to include in your farm and 11 of them sold within the last year, your equation would look like this: 11/200 x 100=5.5% Turnover Rate

2️⃣ Create a Home Valuation Landing Page

Use the “Name Your Price” landing page and update the headline and call-to-action.

• Headline: “What’s Your Home Worth in Today’s Market?”

• CTA: “Type your address and find out for free today!”

Once you’re finished customizing the page, click “Save & Publish” at the top right corner and fill out the prompt to name your page. Then click the “Share” button to download your QR code.

3️⃣ Create & Send a Postcard

Choose a “Thinking of Selling?” postcard design from the Marketing Center.

4️⃣ Follow Up with Additional Value

Send another postcard every 4-6 weeks using a variety of content that positions you as the expert. It could be an automated series of Homeowner Tips, Event Invitations, or additional offers for a Home Valuation.

5️⃣ Measure & Improve

For direct mail, a decent response rate is around 1-2% (although it can vary based on your market). Responses increase by staying consistent and refining your messaging. If the response rate is low, test different postcard designs and use a different call-to-action.

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