Password Verified

Thank you for updating your password to meet enhanced security standards, your account is now more secure.

Explore the Marketing Center

Breakthrough Strategies

Get More Listings with the "Name Your Price" Campaign

This curiosity-driven listing lead generation strategy invites homeowners to see if they can truly sell for their dream price in the current market. It’s a proven way to capture homeowners who are on the fence but could be swayed into listing.

Copy Link

Comment

If a homeowner is on the fence about selling and wonders if they can get their dream price, they likely won’t take action until they see proof. This strategy removes barriers to entry by allowing homeowners to check their home’s potential value with zero commitment while capturing their address for strategic follow-up.

Why This Works

This campaign turns passive curiosity into active seller leads and positions you as the agent who can make their dream price a reality. By combining direct mail, a digital landing page, social media, and personalized follow-up, you create multiple touchpoints that engage homeowners at different stages of readiness.

What You'll Need

Implementation Steps

1️⃣ Create the Landing Page

Open the “Name Your Price” landing page editor. You can use the content already included or customize the text and images to reflect your unique style.

You’ll see the lead capture form has already been built for you. The goal of the form is simply to get the homeowner’s address. It doesn’t even matter if they put in a fake name and contact info, which will make sense in a second.

Once you’re finished customizing the page, click “Save & Publish” at the top right corner and fill out the prompt to name your page. You’ll receive a confirmation message with a share link you can use to send people directly to the landing page. More on this shortly.

Once it’s saved, you can access your design in your account’s Saved Templates section.

2️⃣ Download the QR Code

After saving the page, the “Share” button will be accessible. Click it to generate a QR code that links people to your landing page.

The generated QR code will be saved to your computer’s Downloads folder. You’ll need it for the next step.

👉 Learn Why QR Code Marketing Gets More Leads

3️⃣ Create a Postcard Campaign

Open the "Name Your Price" Postcard in the template editor.

Update the text, colors, and images on the front and back of the postcard based on your preferences.

Upload the QR code you generated in the previous step on the back of the postcard (page 2).

You can then download the postcard as a PDF, order prints to be shipped directly to you, and send them through direct mail by uploading your list.

👉 Don’t have a list? Use our Address Mapping Tool to create one!

4️⃣ Post on Social Media

Customize and download the “Name Your Price” social media post and social media story.

Head over to your social accounts, type a compelling headline: “Curious if you can sell at the price you’ve always wanted? Click to find out!”

Paste the share link to your landing page from step 1, upload your images, and hit post!

5️⃣ Follow Up with a Letter

Wait a few weeks after your postcards have been delivered and send the "Name Your Price" Marketing Letter to the same mailing list.

Sending multiple pieces of mail in different formats (postcard vs letter) increases the chances someone will scan the QR code and fill out your landing page lead capture form or even reach out to you directly.

6️⃣ Send a Text

If you have the phone numbers for potential sellers, simply copy and paste this text:

Hey [INSERT NAME], could you finish this sentence for me?

“If I could sell my house for $__, I would list my home this spring.”

I can’t wait to hear your answer!

7️⃣ Respond to Leads ASAP

When a potential seller fills out their address on your landing page and submits the form, call/text/email them as soon as possible. Your “speed to lead” is crucial.

Send them a quick text:

“Hey [Name]! I saw your dream price for selling your home is $__! Can I email you a free, no-obligation home value estimate to see how close you are to that number?”

You now have a lead’s address since they filled out the form. Follow up with additional marketing specific to their home, using community report flyers and postcards with an offer for a free, no-obligation home value report, or automated newsletters.

🚨 Pro-Tip 🚨

Remember how we said it doesn’t matter if a lead submits your landing page form using a fake name and contact info? You only need an address to send additional follow-up marketing pieces specific to their home, and you can search the address in public records to find the homeowner’s name if you want to further customize your marketing message.

Choose the plan that works
for you to continue reading:

unlock-success__img

Grab a Coffee and Dive In!

You now have access to our members-only library.

breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account