Breakthrough Strategies

Glossary of SEO Terms for Real Estate Agents

Confused by SEO jargon? This simple glossary breaks down 20 essential SEO terms real estate agents need to know to improve their online presence and attract more clients!

By Staff Writers 6 Minutes

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1. SEO (Search Engine Optimization)

• What it means: The process of improving your website and online presence so that it ranks higher in search engine results (like Google). The goal is to attract more visitors and potential clients.

• Example: If you optimize your website for "real estate agent in [City Name]," more people in your area will find you when they search for those terms.

2. Backlinks

• What it means: Links from other websites that point to your website. Think of them as "votes of confidence" from other sites.

• Why it matters: Search engines see backlinks as a sign that your content is valuable and trustworthy, which can improve your rankings.

• Example: A local news website links to your blog post about "Top Neighborhoods in [City Name]."

3. NAP (Name, Address, Phone Number)

• What it means: Your business’s name, address, and phone number, which should be consistent across all online platforms (e.g., Google, Yelp, your website).

• Why it matters: Consistency in your NAP information helps search engines trust your business and improves your local SEO.

• Example: Your Google Business Profile, website, and Zillow profile all show the same name, address, and phone number.

4. Sitemap

• What it means: A file that lists all the pages on your website. It helps search engines like Google find and index your content.

• Why it matters: A sitemap ensures that search engines can easily crawl and understand your website, which can improve your rankings.

• Example: You create a sitemap using a tool like Yoast SEO and submit it to Google Search Console.

5. Keywords

• What it means: Words or phrases that people type into search engines when looking for information. These are the terms you want your website to rank for.

• Why it matters: Using the right keywords in your content helps search engines understand what your website is about and match it to relevant searches.

• Example: If you want to attract first-time homebuyers, you might use keywords like "first-time homebuyer tips in [City Name]."

6. Organic Traffic

• What it means: Visitors who find your website through unpaid search engine results (as opposed to paid ads).

• Why it matters: Organic traffic is free and often comes from people actively searching for services like yours.

• Example: Someone searches for "best real estate agent in [City Name]" on Google and clicks on your website.

7. CTR (Click-Through Rate)

• What it means: The percentage of people who click on your website link when it appears in search results or on social media.

• Why it matters: A high CTR means your listings or ads are compelling and relevant to what people are searching for.

• Example: If 100 people see your Google listing and 5 click on it, your CTR is 5%.

8. Bounce Rate

• What it means: The percentage of visitors who leave your website after viewing only one page.

• Why it matters: A high bounce rate could mean your website isn’t engaging or relevant to visitors.

• Example: If 60 out of 100 visitors leave after viewing just one page, your bounce rate is 60%.

9. Conversion Rate

• What it means: The percentage of website visitors who take a desired action, such as filling out a contact form or signing up for a newsletter.

• Why it matters: It shows how effective your website is at turning visitors into leads.

• Example: If 10 out of 100 visitors fill out your contact form, your conversion rate is 10%.

10. Local SEO

• What it means: Optimizing your online presence to attract more business from local searches.

• Why it matters: Most real estate clients are looking for agents in their area, so local SEO helps you show up in those searches.

• Example: Optimizing your Google Business Profile for "real estate agent in [City Name]" to appear in local search results.

11. Google Business Profile (formerly Google My Business)

• What it means: A free tool from Google that helps you manage how your business appears in Google Search and Maps.

• Why it matters: It’s often the first thing potential clients see when they search for you, so it’s crucial for local SEO.

• Example: Your Google Business Profile shows your contact info, reviews, photos, and posts about new listings.

12. Analytics

• What it means: Tools like Google Analytics that track and report on your website’s performance.

• Why it matters: Analytics help you understand how people find and interact with your website, so you can make data-driven decisions.

• Example: Using Google Analytics to see how many people visited your website last month and which pages they viewed.

13. Meta Description

• What it means: A short summary of a webpage that appears in search engine results. It tells users what the page is about.

• Why it matters: A compelling meta description can improve your CTR by encouraging people to click on your link.

• Example: A meta description for your homepage might say: "Trusted real estate agent in [City Name] helping buyers and sellers achieve their goals. Contact me today!"

14. Alt Text (Alternative Text)

• What it means: A description of an image on your website that helps search engines understand what the image is about.

• Why it matters: Alt text improves accessibility for visually impaired users and helps your images appear in image searches.

• Example: Adding alt text like "modern home for sale in [City Name]" to a listing photo.

15. Crawling

• What it means: The process by which search engines discover and analyze the content on your website.

• Why it matters: If search engines can’t crawl your site effectively, they won’t be able to index it, which means it won’t show up in search results.

• Example: Google’s bots "crawl" your website to understand its content and structure.

16. Indexing

• What it means: The process of adding your website’s pages to a search engine’s database so they can appear in search results.

• Why it matters: If your site isn’t indexed, it won’t show up in search results, no matter how well-optimized it is.

• Example: After Google crawls your site, it indexes your pages so they can appear when someone searches for relevant terms.

17. Long-Tail Keywords

• What it means: Longer, more specific phrases that people search for. They usually have lower search volume but higher intent.

• Why it matters: Long-tail keywords are easier to rank for and often attract more qualified leads.

• Example: Instead of targeting "real estate agent," you might target "best real estate agent for first-time homebuyers in [City Name]."

18. Call-to-Action (CTA)

• What it means: A prompt that encourages visitors to take a specific action, such as "Contact Me," "Download a Guide," or "Schedule a Consultation."

• Why it matters: CTAs guide visitors toward becoming leads or clients.

• Example: Adding a "Contact Me" button to your homepage that links to your contact form.

19. Domain Authority (DA)

• What it means: A score (out of 100) that predicts how well your website will rank in search engines. Higher scores mean better chances of ranking.

• Why it matters: A higher DA can help you rank higher in search results and attract more traffic.

• Example: A website with a DA of 50 is more likely to rank well than one with a DA of 20.

20. Schema Markup

• What it means: A type of code you add to your website to help search engines understand your content better.

• Why it matters: Schema markup can improve how your site appears in search results, often with rich snippets like star ratings or event details.

• Example: Adding schema markup to your listings to show price, location, and availability directly in search results.

Understanding these terms will help you make smarter decisions about your online presence and marketing efforts. You don’t need to be an SEO expert to benefit from these concepts! Just knowing the basics can give you a competitive edge in the real estate market.

Learn 3 ways to improve your Local SEO to rank higher in search engines

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Terms and Conditions

Welcome to Breakthrough Broker. The Breakthrough Broker website is comprised of various web pages, mobile sites and applications (collectively “Site”) operated by Breakthrough Broker, LLC ("Breakthrough", “we”, “us” and “our”). The Site, services and content, including any applicable Custom Marketing Center(s) or Title Advertising Program, (collectively “Services”) are offered to you (“user”, “you”, “your”, “me” and “I”) conditioned on your acceptance without modification of these Terms and Conditions and Service-Specific Terms (collectively “Terms and Conditions”), contained herein.

In addition to our Terms and Conditions, we maintain other terms, policies and agreements that supplement these Terms and Conditions. These Terms and Conditions, including but not limited to our Privacy Policy, Service-Specific Terms and applicable Subscription Agreements (collectively, “Terms”) shall govern your use of the Services and are incorporated herein.

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Subject to availability, your use of the Service may include additional features that require your agreement to the below linked additional terms (“Service-Specific Terms”) and may result in additional fees. The below linked Service-Specific Terms are hereby incorporated by reference and made a part of these Terms and Conditions.

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1.1 Your Account

Your use of the Services may require you to login or maintain a user account, which may be, controlled or issued by a third party with whom you have a relationship. Your use of the Services may be provided in connection with a subscription agreement (“Subscription Agreement”) entered into between Breakthrough and a Breakthrough client, such as a real estate brokerage, agency, association or other business that you have a business relationship with (“Breakthrough Client”). Your use of the Services may be provided pursuant to your purchase of a Breakthrough Membership (“Breakthrough Membership”). Breakthrough may also allow you to access a free account, with limited content and functionality. You acknowledge and agree that Breakthrough and Breakthrough Client: (a) may have access to your use of the Services and Your Content, as defined below; (b) may have the right to create, monitor and control your user logins, passwords and accounts and your access or denial, suspension or termination of access to the Services; (c) you hereby consent and authorize Breakthrough and Breakthrough Client to have all such rights and access as set forth in this section; and (d) you hereby consent and authorize Breakthrough and Breakthrough Client to have all such rights and access as set forth in this section, including but not limited to the right to verify your eligibility to use the Services, including providing any required Multiple Listing Service (“MLS”) or Realtor® association membership(s), usernames or passwords. When you provide your membership or National REALTOR® Database System number to access certain Services provided by a Breakthrough Client, you authorize Breakthrough to provide that information to required third parties, such as Breakthrough Client, third-party vendors, MLS or Realtor® associations. We will transmit your information to the required third parties to verify your eligibility to receive the requested materials and access.

Breakthrough shall have the right to monitor use of the Services, including but not limited to the review all activity and the content and materials uploaded by you or others, including but not limited to Your Content, for the purpose of determining compliance with these Terms, as well the right to remove or refuse any information for any reason in accordance with applicable law, and to use data collected therefrom for any other purposes. Notwithstanding these rights, you and any associated Breakthrough Client remain jointly and severally liable for Your Content. You shall take all steps necessary to protect your login(s) and password(s), to safeguard the security and integrity of the Services, and to protect against unauthorized access and use. You shall immediately notify Breakthrough of any violation of the foregoing. Any access to the Service using your login and password shall be deemed access by you. Breakthrough has no liability for or relating to any disputes between you and any Breakthrough Client or user or for Breakthrough and Breakthrough Client’s access or use of the Services or Your Content. Breakthrough may maintain, correct and modify, and may upgrade and/or update the Services at any time in its discretion with or without notice to you.

1.2 License Grant

We grant you a limited non-transferrable, non-exclusive right to access and to use the Services, for your own personal, individual and internal real estate and professional service activities as expressly authorized under these Terms. No right to copy, modify, sub-license or sub-let is granted under these Terms.

2. USE OF SITE/SERVICES

2.1 Intended Use

The Services are intended to be used solely for the following permissible purposes: providing relevant real estate data to consumers, and marketing and advertising your professional services (collectively “Intended Use”).

2.2 Prohibited Activities

You agree that you will not do any of the following when utilizing the Services: (a) reproduce, duplicate, disseminate, copy, modify, translate, or create derivative works based on the Site or Services; (b) sell, rent, lease, loan, distribute, pledge, assign, or otherwise transfer or encumber rights to the Services; (c) use the Services for any use other than the expressly authorized Intended Use set forth above, including to conduct electronic, individual or bulk transfers, migrations, downloads or extractions of data, records, files or information from the Services; (d) reverse engineer, decompile, disassemble, circumvent the security and restrictions, or otherwise attempt to discover the source code, object code, or underlying structure, ideas, or algorithms of the Services; (e) remove or otherwise alter any proprietary notices or labels from the Services or any portion thereof; (f) use the Services if you are a competitor of Breakthrough, except with Breakthrough’s prior written consent, (g) design, build or develop any product or service that competes against the Services or that provides the same or similar services or functionality as the Services; (h) violate the security of any computer network, or crack, hack or circumvent any passwords or security encryption codes, (i) run any mail-list, listserv, any form of auto-responder or “spam” on the Services, or any processes that run or are activated while you are not logged into the Services, or that otherwise interferes with the proper working of the Services (including, without limitation, by placing an unreasonable load on the Services’ infrastructure), (j) through the use of manual, automated or any other means, engage in action that “crawls,” “scrapes,” or “spiders” any page, data or portion of or relating to the Services, (k) (directly or indirectly) decipher, decompile, disassemble, reverse engineer or otherwise attempt to derive any source code or underlying ideas or algorithms of any part of the Services (including without limitation any application), (l) use the Services to distribute or execute any action directed by any type of injurious code, or (m) otherwise use the Services in any way not expressly provided for by these Terms.

You agree that you will not transmit, distribute, post, store, and/or link, information, software, or materials, including but not limited to Your Content, on or through the Services that: (i) are unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another's privacy, tortious, offensive, profane, contains or depicts pornography, or is otherwise inappropriate as determined by us in our sole discretion; (ii) you know are false, misleading, untruthful or inaccurate; (iii) constitute unauthorized access or use of another use’s client’s data; (iv) impersonate any person or entity, including any of our employees or representatives; or (v) include anyone's personally identifiable information (“PII”) or sensitive financial information.

You will use the Services only in compliance with: (i) these Terms; and (ii) in accordance with all applicable laws, rules and regulations.

2.3 Compliance Obligations and Responsibilities

You acknowledge that you are aware of and agree to abide by all of your compliance obligations, including but not limited to these Terms, all applicable domestic, international, federal, state, local, province, or territory laws, acts, rules and regulations (including but not limited to all applicable licensing requirements, RESPA, Fair Housing, Can-Spam, and TCPA), third-party contractual requirements, rules, and policies (including but not limited to any applicable multiple listing service) and industry standards / code of ethics obligations (collectively “Compliance Obligations”). Breakthrough makes no representations or warranties that the Services meet your Compliance Obligation needs and Breakthrough shall not be responsible for, and you are solely responsible for understanding your Compliance Obligations and determining if the Services meet all applicable Compliance Obligations. As a condition of use, you promise not to use the Services for any purpose that is prohibited under these Terms or any other Compliance Obligation. Furthermore, you also understand and acknowledge that your use of the Services may require additional obligations and disclosures to end users / consumers. You are responsible for all of your activity in connection with the Services and the activity of any employee, agent or authorized user, and ensuring all Compliance Obligations are met. If you are unsure whether your use of the Services comply with applicable Compliance Obligations, please consult an appropriate professional, such as an attorney. You further agree that, upon reasonable notice you will cooperate with assessments, audits, or other steps performed by or on behalf of Breakthrough to confirm that you are complying with these Terms.

2.4 Features

At any time, without notice, and at their sole discretion, Breakthrough may introduce and / or discontinue any Service. Your account type will impact the availability of Services and features.

2.5 Maintenance

Breakthrough does not guarantee that all Services will be available at all times and your access to and use of the Services may be suspended for the duration of any unanticipated or unscheduled downtime or unavailability, including as a result of power outages, system failures or other interruptions. Breakthrough shall also be entitled, without any liability to you, to suspend access to any portion or all of the Services at any time, on a service-wide basis: (a) for scheduled downtime – currently scheduled between midnight and 6:00 a.m. Pacific Time – to permit Breakthrough to conduct maintenance or make modifications to any Service; (b) in the event of a denial of service attack or other attack on the Services or other event that Breakthrough determines, in our sole discretion, may create a risk to the applicable Service, to you or to any of our Breakthrough Clients, if the Services were not suspended; and (c) in the event that Breakthrough determines that it is necessary or prudent to do so for legal or regulatory reasons ((a), (b), (c) collectively referred to as, “Service Suspensions”) Breakthrough shall have no liability as a result of a Service Suspension. To the extent that Breakthrough is able, Breakthrough will endeavor to provide you with notice of any Service Suspension and to post updates on the Services regarding resumption of Services following any such Service Suspension but shall have no liability for the manner in which Breakthrough may do so or if Breakthrough fails to do so.

2.6 Storage

You agree that Breakthrough has no responsibility or liability whatsoever for the deletion, corruption or failure to store any transaction, template, clause, content, form or document maintained by Breakthrough or maintained or utilized in the Services, including but not limited to Your Content, as defined below. If you wish to save documents, You should export the documents to another location, such as saving the documents on your computer or some other external storage medium.

2.7 Third-Party Services, Data, Links and Advertising

The Services may include activities provided by third-parties (including but not limited to printing and mailing), or contain third-party Listing Data, links to third-party websites, advertisers, services, listings, special offers, integrations with third-party applications (including but not limited to Facebook, Google, Walled Garden, Easy Street Offers Twillio) or other events or activities that are not owned or controlled by Breakthrough (“Third-Party Site(s)/Data”). Breakthrough does not endorse or assume any responsibility for any such Third-Party Sites/Data, information, materials, products, or services. Certain Services may be delivered by Third-Party Sites/Data, by using such Services you hereby acknowledge and agree that we may share certain information and data about you, including but not limited to Your Content, with such Third-Party Sites/Data as necessary to offer such Services. If you utilize or access a Third-party Site/Data from the Services, you do so at your own risk. Access grant and restrictions may apply to Third-Party Sites/Data. You expressly release, waive, relieve and hold harmless Breakthrough from any and all liability arising from your use of any Third-Party Site/Data, service or content. Additionally, your dealings with or participation in promotions of advertisers found on the Site, including payment and delivery of goods, and any other terms (such as warranties) are solely between you and such third-party advertisers. You agree that Breakthrough shall not be responsible for any loss or damage of any sort relating to your dealings with such Third-Party Sites/Data and advertisers.

3. PROPRIETARY RIGHTS

3.1 Content Generated, Created or Provided by You

3.1.1 Your Content

To the extent you provide or make available to Breakthrough materials, data, content or other proprietary information to use in connection with the Services, you hereby represent and warrant that you shall own or have all necessary rights to all information, including but not limited to custom content, customer information, contracts, mailing lists, documents, advertising materials, logos, designs, comments, chats, messages, data, text, images, audio, video, photographs, data fill fields or blank fields that you populate, and any and all documents and materials that you upload or input to the Services or provide to Breakthrough to upload or input on your behalf (collectively, “Your Content”). The term “Your Content” does not include the Services, the Breakthrough Intellectual Property, or any derivative works thereof. You are responsible for any security vulnerabilities, and the consequences of such vulnerabilities, arising from Your Content, including any viruses, Trojan horses, worms or other harmful programming routines contained in Your Content, or from your use of the Services. While Breakthrough has not obligation to monitor Your Content, we do reserve the right to review and remove any of Your Content in our sole discretion.

3.1.2 License Grant and Representations, Warranties and Disclaimers

You hereby grant to Breakthrough a non-exclusive, worldwide, royalty-free, perpetual, sublicensable license and right to host, use, process, reproduce, display and transmit Your Content to provide the Services pursuant to and in accordance with these Terms. You have sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of all Your Content, and for obtaining all rights related to Your Content required by Breakthrough to perform the Services. Breakthrough has no obligation to verify the information provided in Your Content and disclaims any responsibility for its accuracy and you use the same at your own risk. Your Content shall comply with all Compliance Obligations. You agree to defend, indemnify and hold harmless Breakthrough and its employees, officers, agents, and directors from and against any liability arising from any inaccuracy or inadequacy of Your Content. You represent and warrant that: (a) you have the written consent of each and every identifiable natural person in Your Content to use such person’s name or likeness in the manner contemplated by the Services and these Terms, and each such person has released you and Breakthrough from any liability that may arise in relation to such use; (b) Your Content and Breakthrough’s use thereof as contemplated by these Terms and the Services will not violate any law or infringe any rights of any third party, including but not limited to any copyrights, trademarks, service marks or other intellectual property rights, publicity rights, or privacy rights; (c) Breakthrough may exercise the rights to Your Content granted under these Terms without liability for payment of any guild fees, residuals, payments, fees, or royalties payable under any collective bargaining agreement or otherwise; and (d) all of Your Content and other information that you provide to Breakthrough is truthful and accurate. Breakthrough reserves the right to change, condense or delete any content, information, or materials available with or used in connection with the Services (including Your Content) that Breakthrough deems, in its sole discretion, to violate any provision of these Terms. Breakthrough shall not have any liability for any lost content or Your Content.

3.2 Breakthrough’s Intellectual Property

“Breakthrough Intellectual Property” shall mean Breakthrough’s ownership of all Confidential Information (as defined below), the Site, the Services, Feedback, and of all copyrights, patents, trade secrets, service marks, trademarks, proprietary rights, domain name registrations, and other intellectual property rights in and to the Confidential Information and arising therefrom. You shall not contest or otherwise challenge: (a) Breakthrough’s designation of its Confidential Information (as defined below) as trade secrets and commercially sensitive and confidential and proprietary information; or (b) Breakthrough’s ownership of Breakthrough Intellectual Property. Breakthrough is the owner of all Breakthrough Intellectual Property and no title or ownership of the Confidential Information or Breakthrough Intellectual Property is transferred to you by way of these Terms. Except for the express limited rights granted to you to use the Services set forth above, no other rights, whether express or implied, are granted to you, and are reserved to and retained by Breakthrough. You agree that any feedback, suggestions, improvements, enhancements, input and/or feature requests relating to the Services provided by you to Breakthrough (“Feedback”) shall be owned solely by Breakthrough, shall be included as part of the Breakthrough Intellectual Property, and Breakthrough shall be free to use and/or incorporate such Feedback in connection with the Services, Site and/or Breakthrough’s business.

4. CONFIDENTIALITY

4.1 Personal Information

You represent, warrant, covenant and agree that you shall comply with all relevant and/or applicable state and federal data privacy standards and all United States, foreign and other applicable laws, rules and regulations governing data, banking and financial information, real estate, the purchase or sale of real estate, real estate transactions, agencies and brokers, privacy, personal data and personal information and PII (as defined below) including the U.S.-EU Safe Harbor Privacy Framework, the General Data Protection Regulation (GDPR) (EU) 2016/679, the California Consumer Privacy Act (CCPA) AB-375, and any other applicable laws, rules, regulations and guidelines, and all other requirements reasonably requested by Breakthrough (collectively, the “Data Privacy Standards”). You represent, warrant, covenant and agree that for so long as you maintain, possess, acquire, disclose, use, or have access to any PII, you shall at all times maintain the PII in strict confidence and shall not disclose it to anyone or use it for any purposes except as expressly authorized in these Terms and as permitted by applicable law and the Data Privacy Standards, and you shall be and remain in strict compliance with the Data Privacy Standards and that you shall notify Breakthrough within twenty-four (24) hours if you are no longer in compliance with such Data Privacy Standards. Breakthrough shall have the right, at any time, to require you to remove, destroy or purge any information from your possession, custody or control that constitutes PII when required by any of the Data Privacy Standards. Breakthrough shall have the right, but not the obligation, upon reasonable prior notice, to audit you to confirm your compliance with these Terms and the Data Privacy Standards, which audit may include on-site inspections, requests for copies of documents and records, interviews with employees and representatives, proof of compliance, and written certifications executed under oath. The term “PII” means personal information, personally identifiable information, non-public information (NPI), any information about an individual, information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context, and any other information protected or regulated under applicable law and includes: (a) any information that can be used to distinguish or trace an individual’s identity, such as name, social security number, date and place of birth, mother’s maiden name, or biometric records; (b) credit card, debit card and other banking and payment information; (c) any other information that is linked or linkable to an individual, such as medical, educational, financial, and employment information; (d) any non-public personal information regarding any individual that is subject to applicable national, state, regional, and/or local laws and regulations governing the privacy, security, confidentiality and protection of non-public personal information; (e) is Personally Identifiable Information, as defined by state breach notification statutes; (f) non-public information (NPI) as defined and/or used by applicable state, federal or local laws, rules or regulations; (g) information appearing on applications for obtaining financial services (such as credit card or loan applications), or on account histories (such as bank or credit card histories), a person’s status (current or previous) with a banking, credit, lending or other financial organization, including names, addresses, telephone numbers, Social Security numbers, PINs, passwords, account numbers, salaries, medical information, and account balances; and (h) any information or materials protected by applicable state, federal or local laws, rules or regulations or governing real estate or its purchase or sale, real estate brokers, agents, transactions or related documents.

4.2 Confidential Information

You will treat and hold all confidential, commercially sensitive, proprietary, and/or non-public information (“Confidential Information”) received from Breakthrough in strict confidence and will not use or disclose to anyone any of the information except as otherwise expressly permitted by these Terms. The term “Confidential Information” shall include PII, all user logins and passwords, Breakthrough Intellectual Property, the Site, Services and their features, functionality, work-flow, algorithms, screen displays and methods, system updates and all documentation relating thereto. Any information provided by Breakthrough through the Services shall be considered Confidential Information of Breakthrough. Upon termination, cancellation, or expiration of these Terms for any reason whatsoever, or at Breakthrough’s request at any time, you shall return to Breakthrough all Confidential Information or at Breakthrough’s option, destroy such information.

4.3 Compelled Disclosure

Breakthrough reserves the right to fully cooperate with any law enforcement or duly authorized regulatory authorities or court order requesting or directing Breakthrough to disclose any of Your Content, or any other data, information, the identity of anyone posting content or using the Services or publishing or otherwise making available any materials that are believed to violate these Terms. BY ACCEPTING THESE TERMS, YOU WAIVE, RELEASE AND HOLD BREAKTHROUGH HARMLESS FROM AND AGAINST ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY BREAKTHROUGH DURING OR AS A RESULT OF ITS INVESTIGATIONS AND/OR FROM ANY ACTIONS TAKEN AS A CONSEQUENCE OF INVESTIGATIONS BY EITHER BREAKTHROUGH OR LAW ENFORCEMENT OR DULY AUTHORIZED REGULATORY AUTHORITIES.

5. FEES,TERM AND TERMINATION

5.1 Term and Automatic Renewal.

You agree and acknowledge that the term of your Services commences on the date these Terms are acknowledged by you and continues in effect until the term identified in the initial Subscription Agreement, order form or Breakthrough Membership selection (monthly or annual) (“Initial Term”) and will automatically renew for the same term as the Initial Term (“Renewal Term(s)”) until cancelled by you, as outlined below.

5.2 Fees, Billing and Cancellation.

You shall pay all fees specified in the applicable Subscription Agreement, Breakthrough Membership selection, or order form (“Fees”). Except as otherwise specified: (i) You shall be solely responsible for the payment of all sales, use, value added, or other tax obligations arising out of or in connection with these Terms and Your use of the Services; (ii) You are solely responsible for the payment of any additional fees in connection with Your use of the Service, including but not limited to all fees associated with the Service-Specific Terms; and (iii) all Fees are non-refundable and must be paid in U.S. Dollars. You agree all Renewal Terms will be at prevailing rates and consent to the use of your original payment method for all Renewal Term(s), unless acceptable alternative payment method is provided.

5.2.1 Subscription Agreement: Please refer to your Subscription Agreement for additional information.

5.2.2 Breakthrough Membership:

5.2.2.1 Monthly Subscription: By purchasing a monthly Breakthrough Membership, you agree to a non-refundable monthly pre-paid term that will automatically renew monthly at the then prevailing rate, which is located in your profile, under “Account Details”, until cancelled by you. Your Breakthrough Membership Initial Term and any subsequent Renewal Term(s) may be cancelled by you by contacting Breakthrough using one of the following methods: emailing Support@BreakthroughBroker.com.; calling 720-440-6236 or online in your profile, under “Account Details” and such cancellation will become effective at the end of the then current term.

5.2.2.2 Annual Subscription: By purchasing an annual Breakthrough Membership, you agree to a non-refundable annual pre-paid term of one (1) full year, which will automatically renew for additional one (1) full year term(s) at the then prevailing rate, which is located in your profile, under “Account Details”, until cancelled by you. Your Breakthrough Membership Initial Term and any subsequent Renewal Term(s) may be cancelled by you by contacting Breakthrough using one of the following methods: emailing Support@BreakthroughBroker.com.; calling 720-440-6236 or online in your profile, under “Account Details” and such cancellation will become effective at the end of the then current term.

5.3 Termination by Breakthrough

Breakthrough shall have the right, in its sole discretion, to at any time for any reason, cease doing business with you or any business, person or entity and/or to terminate or suspend your access to the Services, or any part thereof, temporarily or permanently, at any time and from time to time, and with or without notice, for any reason whatsoever including for record keeping, quality assurance, or if Breakthrough believes that you have violated or acted inconsistently with the letter or spirit of these Terms. These rights and actions are in addition to and not in lieu or limitation of any other right or remedy Breakthrough may have available at law or in equity.

5.4 Effects of Cancellation /Termination

Upon termination, cancellation or expiration for any reason whatsoever: (a) your right to access and use the Services shall immediately, automatically, and without notice, be revoked; (b) you shall immediately cease all access to and use of the Services and all Confidential Information; (c) you shall return to Breakthrough all Confidential Information; (d) Breakthrough shall have the right to terminate and deny you access to and use of the Services immediately and without notice. The obligations set forth in these Terms which, by their nature, are intended to survive, shall survive the termination, cancellation or expiration of your access to the Services for any reason whatsoever. Such surviving obligations include, without limitation, obligations with respect to Confidential Information, protection of PII and data, and obligations of indemnity and any applicable warranties and representations.

6. COMMUNICATIONS

6.1 Our Communications With You. (TCPA Consent for United States Residents)

6.1.1 EXPRESS WRITTEN CONSENT.BY SUBMITTING YOUR CONTACT INFORMATION, YOU ARE PROVIDING YOUR EXPRESS WRITTEN CONSENT TO RECEIVE COMMUNICATIONS FROM US AT THE EMAIL ADDRESS AND TELEPHONE NUMBERS YOU ENTERED INTO OUR CONTACT FORM, OR THAT YOU LATER PROVIDE TO US OR ENTER INTO YOUR CONTACT PAGE.

6.1.2 E-MAILS, CALLS, AND TEXTS.THESE COMMUNICATIONS MAY INCLUDE TELEMARKETING MESSAGES, THROUGH THE USE OF EMAIL, LANDLINE PHONE, FAX, CELLULAR PHONE, AND TEXT MESSAGES (INCLUDING SMS AND MMS).

6.1.3 DIALER. WE MAY USE AN AUTOMATIC TELEPHONE DIALING SYSTEM (OR “DIALER”), WHICH MAY EMPLOY AN ARTIFICIAL OR PRE-RECORDED VOICE OR “ROBOTEXTS.” YOUR CARRIER’S STANDARD RATES AND CHARGES MAY APPLY.

6.1.4 NO PURCHASE NECESSARY. AGREEING TO THESE COMMUNICATIONS IS NOT A CONDITION OF PURCHASING ANY PROPERTY, GOODS, OR SERVICES FROM US.

6.1.5 REVOKING CONSENT AND OPTING OUT. YOU MAY REVOKE YOUR CONSENT TO RECEIVE COMMUNICATIONS AT ANY TIME BY REPLYING “STOP” TO ANY OF OUR TEXTS. WE WILL MAKE A COMMERCIALLY REASONABLE EFFORT TO COMPLY WITH ANY COMMUNICATIONS FROM YOU OPTING OUT, BUT REPLY “STOP” WILL AUTOMATICALLY REVOKE YOUR CONSENT TO FURTHER TEXT COMMUNICATIONS, AND WE RECOMMEND THAT METHOD. WE MAY TAKE UP TO 30 DAYS TO STOP COMMUNICATIONS IF YOU USE A METHOD OTHER THAN THE AUTOMATIC REPLY “STOP.” YOU CONSENT TO RECEIVE A FINAL TEXT MESSAGE CONFIRMING YOUR OPT-OUT. YOU MAY REVOKE YOUR CONSENT TO RECEIVE EMAIL COMMUNICATIONS BY USING THE “UNSUBSCRIBE” LINK IN AN EMAIL OR ON THE WEBSITE OR BY ANY OTHER REASONABLE MEANS. WE WILL MAKE A COMMERCIALLY REASONABLE EFFORT TO COMPLY WITH ANY COMMUNICATIONS FROM YOU OPTING OUT OF EMAIL, BUT “UNSUBSCRIBE” WILL AUTOMATICALLY REVOKE YOUR CONSENT TO FURTHER EMAIL COMMUNICATIONS, AND WE RECOMMEND THAT METHOD. WE MAY TAKE UP TO 30 DAYS TO STOP EMAIL COMMUNICATIONS IF YOU USE A METHOD OTHER THAN “UNSUBSCRIBE”. THE “UNSUBSCRIBE” LINK WILL ALSO PERMIT YOU TO STOP TEXT COMMUNICATIONS.

6.1.6 COMMUNICATION FREQUENCY. HOW OFTEN WE SEND YOU COMMUNICATIONS WILL VARY BECAUSE THE INDIVIDUAL SALESPERSON WHO COMMUNICATES WITH YOU WILL DETERMINE THE FREQUENCY OF COMMUNICATION. You represent and warrant that:

You are at least 18 years old

You live in the United States (or Canada, in which case the Canadian consents below apply)

You have not registered on a national or statewide Do Not Call list

You are the account holder for the email addresses and phone numbers you provided, or you have authorization from the account holder to give this consent

The email addresses and phone numbers you provided are accurate, and you will let us know if you release them to another person or individual

6.1.7 Availability. Our mobile service may only be available only in certain states. Certain mobile features may be incompatible with your carrier or mobile device. Contact your carrier with questions regarding these issues.

6.2 Additional Communications Provisions (For Residents of Canada)

In addition to the consent provided above in the Our Communications With You (United States) section, Canadian residents agree to the following provisions related to compliance with Canada’s Anti-Spam Legislation (“CASL”), Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and Canadian provincial law including Alberta’s Personal Information Protection Act (“PIPA”), and Quebec’s Act Respecting the Protect of Personal Information in the Private Sector:

You agree to the provisions governing use and disclosure of personal information that are found in our Privacy Policy

Because the purpose of our communications include your interest in our services, our communication with you will continue until you revoke your consent or opt-out.

Your personal information may also be transmitted to, used in, and stored in the United States.

7. Arbitration / Class action waiver

READ THIS “ARBITRATION AGREEMENT” CAREFULLY AS IT WILL HAVE A SUBSTANTIAL IMPACT ON HOW LEGAL CLAIMS YOU AND WE HAVE AGAINST EACH OTHER ARE RESOLVED. For example, if we elect to require you to arbitrate any claim, you will not have the right to a jury trial or the right to participate in a class action in court or in arbitration.

Binding arbitration lets an independent third party resolve a Claim without using the court system, judges, or juries. Either you or we may require the submission of a Claim to binding arbitration at any reasonable time, even if a lawsuit or other proceeding has begun. If either you or we don't submit to binding arbitration following a lawful demand, the one who fails to so submit bears all costs and expenses (including attorney's fees and expenses) incurred by the other in compelling arbitration.

Neither you nor we will be entitled to:

Join, consolidate, or combine Claims by or against others in any arbitration; or

Include in any arbitration any Claims as a representative or member of a class; or

Act in any arbitration in the interest of the general public or in a private attorney general capacity.

YOU HAVE THE RIGHT TO REJECT THIS ARBITRATION AGREEMENT AS DESCRIBED BELOW. If you do not reject this Arbitration Agreement and a Claim is arbitrated, neither you nor we will have the right to: (1) have a court or a jury decide the Claim; (2) engage in information-gathering (discovery) to the same extent as in court; (3) participate in a class action, private attorney general or other representative action in court or in arbitration; or (4) join or consolidate a Claim with claims of any other person. The right to appeal is more limited in arbitration than in court and other rights in court may be unavailable or limited in arbitration.

This Arbitration Agreement describes when and how a Claim (as defined below) arising under or related to the Terms between you and us may be arbitrated. Arbitration is a method of resolving disputes in front of one or more neutral persons, instead of having a trial in court in front of a judge and/or jury. If a claim is arbitrated, each party waives its, his or her respective rights to a trial before a jury in connection with the Claim. It can be a quicker and simpler way to resolve disputes. As solely used in this Arbitration Agreement, the terms “we,” “us” and “our” mean “us” as defined above, our parent companies, wholly or majority owned subsidiaries, affiliates, commonly-owned companies, management companies, successors, assigns and any of their employees, officers and directors. For purposes of this Arbitration Agreement, these terms also mean any third party providing any goods or services in connection with the Terms, if such third party is named as a party by you in any lawsuit between you and us.

7.1 Your Right to Reject Arbitration

You may reject this Agreement by mailing a rejection notice to 3457 Ringsby Ct, Suite 212, Denver CO, 80216 Attn. Terms Arbitration Rejection, within 30 days after you agree to these Terms. Any rejection notice must include your name, address and telephone number; the date you agreed to the Terms that your rejection notice applies to; and your signature. Your rejection notice will apply only to this Agreement in the Terms but will not affect any term of any other policy or contract between you and us (including without limitation any prior or subsequent agreement), nor will it change your obligation to arbitrate claims or matters covered by any prior or subsequent agreement to arbitrate.

7.2 What Claims Are Covered

“Claim” means any claim, dispute or controversy between you and us, whether preexisting, present or future, that in any way arises from or relates to the Terms, your use of the Services, your Account, any transaction in your Account, the events leading up to the Terms (for example, any disclosures, advertisements, promotions or oral or written statements, warranties or representations made by us), communications between you and us and the manner of communicating, any product or service provided by us or third parties in connection with the Terms, the collection of amounts due and the manner of collection, enforcement of any and all of the obligations a party hereto may have to another party, compliance with applicable laws and/or regulations or the relationships resulting from any of the foregoing. “Claim” has the broadest possible meaning, and includes initial claims, counterclaims, cross-claims and third-party claims and federal, state, local and administrative claims and claims which arose before the effective date of this Arbitration Agreement. It includes disputes based upon contract, tort, consumer rights, fraud and other intentional torts, constitution, statute, regulation, ordinance, common law and equity and claims for money damages and injunctive or declaratory relief. However, “Claim” does not include: (i) any dispute or controversy about the validity, enforceability, coverage or scope of this Arbitration Agreement or any part thereof (including, without limitation, the Class Action Waiver set forth below, subparts (A) and (B) of the part (k) set forth below titled “Rules of Interpretation” and/or this sentence); all such disputes or controversies are for a court and not an arbitrator to decide; but disputes about the validity or enforceability of the Terms as a whole are for the arbitrator and not a court to decide; (ii) seeking and obtaining from a court of competent jurisdiction (notwithstanding ongoing arbitration and without waiver of rights under this Arbitration Agreement) provisional or ancillary remedies including but not limited to injunctive relief, temporary restraining orders, property preservation orders, foreclosure, sequestration, eviction, attachment, replevin, garnishment, and/or the appointment of a receiver; (iii) the exercising of any self-help or non-judicial remedies by you or us; (iv) any individual action in court by one party that is limited to preventing the other party from using a self-help remedy and that does not involve a request for damages or monetary relief of any kind; or (v) any individual action brought by you against us in small claims court or your state’s equivalent court, if any. But if that action is transferred, removed or appealed to a different court, we then have the right to choose arbitration.

7.3 Electing Arbitration; Starting an Arbitration Proceeding

Either you or we may elect to arbitrate a Claim by giving the other party written notice of the intent to arbitrate the Claim or by filing a motion to compel arbitration of the Claim. This notice may be given before or after a lawsuit has been filed concerning the Claim or with respect to other Claims brought later in the lawsuit, and it may be given by papers filed in the lawsuit, such as a motion to compel arbitration. Each of the arbitration administrators listed below has specific rules for starting an arbitration proceeding. Regardless of who elected arbitration or how arbitration was elected, the party asserting the Claim (i.e., the party seeking money damages or other relief from a court or an arbitrator) is responsible for starting the arbitration proceeding. Thus, if you assert a Claim against us in court, and we elect to arbitrate that Claim by filing a motion to compel arbitration which is granted by the court, you will be responsible for starting the arbitration proceeding. Similarly, if we assert a Claim against you in court, you assert a counterclaim against us, and we elect to arbitrate that counterclaim by filing a motion to compel arbitration which is granted by the court, you will be responsible for starting the arbitration proceeding. Even if all parties have opted to litigate a Claim in court, you or we may elect arbitration with respect to any Claim made by a new party or any Claim later asserted by a party in that or any related or unrelated lawsuit (including a Claim initially asserted on an individual basis but modified to be asserted on a class, representative or multi-party basis). Nothing in that litigation shall constitute a waiver of any rights under this Arbitration Agreement.

7.4 Choosing the Administrator

The party starting the arbitration proceeding must choose one of the following arbitration organizations as the Administrator: the American Arbitration Association (the “AAA”), 120 Broadway, Floor 21, New York, N.Y 10271, www.adr.org., or JAMS, 1920 Main St. Ste. 300, Irvine, CA 92614, www.jamsadr.com. You may contact these organizations directly if you have any questions about the way they conduct arbitrations or want to obtain a copy of their rules and forms (which are also available on their websites). A single arbitrator shall be appointed. If for any reason the Administrator selected is unable or unwilling to serve or continue to serve as Administrator, the other company will serve as Administrator. If neither the AAA nor JAMS is able or willing to serve as Administrator, we and you will mutually agree upon an Administrator or arbitrator or a court with jurisdiction will appoint the Administrator or arbitrator (or arbitrators, in the case of a three-arbitrator panel provided for in Section 7.10, below). No company may serve as Administrator, without the consent of all parties, if it adopts or has in place any formal or informal policy that is inconsistent with and purports to override the terms of the Class Action Waiver in section 7.5 of this Arbitration Agreement. In all cases, the arbitrator(s) must be a lawyer with more than 10 years of experience or a retired judge. Arbitration of a Claim must comply with this Arbitration Agreement and, to the extent not inconsistent or in conflict with this Arbitration Agreement, the applicable rules of the arbitration Administrator.

7.5 Class Action Waiver

Notwithstanding any other provision of the Terms, if either you or we elect to arbitrate a Claim, neither you nor we will have the right: (a) to participate in a class action, private attorney general action or other representative action in court or in arbitration, either as a class representative or class member; or (b) to join or consolidate Claims with claims of any other persons. No arbitrator shall have authority to conduct any arbitration in violation of this provision or to issue any relief that applies to any person or entity other than you and/or us individually. (Provided, however, that the Class Action Waiver does not apply to any lawsuit or administrative proceeding filed against us by a state or federal government agency even when such agency is seeking relief on behalf of a class of borrowers including you. This means that we will not have the right to compel arbitration of any claim brought by such an agency).

7.6 Location of Arbitration

Any arbitration hearing that you attend must take place at a location reasonably convenient to your residence.

7.7 Cost of Arbitration

Each Administrator charges fees to administer an arbitration proceeding and the arbitrator also charges fees. This includes fees not charged by a court. At your written request, we will pay all filing, hearing and/or other fees charged by the Administrator and arbitrator to you for Claim(s) asserted by you in an individual arbitration after you have paid an amount equivalent to the fee, if any, for filing such Claim(s) in state or federal court (whichever is less) in the judicial district in which you reside. (If you have already paid a filing fee for asserting the Claim(s) in court, you will not be required to pay that amount again). In addition, the administrator may have a procedure whereby you can seek a waiver of fees charged to you by the Administrator and arbitrator. We will always pay any fees or expenses that we are required to pay by law or the Administrator’s rules or that we are required to pay for this Arbitration Agreement to be enforced. With respect to Claim(s) asserted by you in an individual arbitration, we will pay your reasonable attorney, witness and expert fees and costs if and to the extent you prevail, if applicable law requires us to or if we must bear such fees and costs in order for this Arbitration Agreement to be enforced. We will not ask you to pay or reimburse us for any fees we pay the Administrator or the arbitrator or for our attorneys’ fees and costs unless (1) the arbitrator finds that you have acted in bad faith (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)), and (2) this power does not make this Arbitration Agreement invalid. At the timely request of either party, the arbitrator must provide a brief written explanation of the basis for the award.

7.8 Governing Law

The Terms evidence a transaction involving interstate commerce and, therefore, this Arbitration Agreement is governed by the Federal Arbitration Act, 9 U.S.C. §§ 1 et seq. (the “FAA”), and not by any state arbitration law. The arbitrator will not be bound by judicial rules of procedure and evidence that would apply in a court, or by state or local laws that relate to arbitration proceedings. The arbitrator will apply the same statutes of limitation and privileges that a court would apply if the matter were pending in court. The arbitrator will have the authority to hear and rule on appropriate dispositive motions for judgment on the pleadings, for failure to state a claim, or for full or partial summary judgment. All parties (the AAA/JAMS, the arbitrators, you and we) must, to the extent feasible, take any action necessary to ensure that an arbitration proceeding, as described in this Arbitration Agreement, is completed within 180 days of filing the Claim with the AAA or JAMS. This provision will be liberally construed to ensure the enforcement of this Arbitration Agreement. In determining liability or awarding damages or other relief, the arbitrator will follow the applicable substantive law, consistent with the FAA that would apply if the matter had been brought in court. The arbitrator may award any damages or other relief or remedies that would apply under applicable law to an individual action brought in court, including, without limitation, punitive damages (which shall be governed by the Constitutional standards employed by the courts) and injunctive, equitable and declaratory relief (but only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim). The arbitrator will have the authority to award fees and costs of attorneys, witnesses and experts to the extent permitted by the Terms, the Administrator’s rules or applicable law.

7.9 Right to Discovery

In addition to the parties’ rights to obtain discovery pursuant to the arbitration rules of the Administrator, either party may submit a written request to the arbitrator to expand the scope of discovery normally allowable under the arbitration rules of the Administrator. The arbitrator shall have discretion to grant or deny that request.

7.10 Arbitration Result and Right of Appeal

Judgment upon the award given by the arbitrator may be entered in any court having jurisdiction. The arbitrator’s decision is final and binding, except for any right of appeal provided by the FAA. The arbitrator’s authority shall be limited to deciding the case submitted by the parties to the arbitration. Therefore, no decision by any arbitrator shall serve as precedent in other arbitrations except in a dispute between the same parties, in which case it could be used to preclude the same claim from being re-arbitrated. If the amount of the Claim exceeds $25,000, any party can, within 30 days after the entry of the award by the arbitrator, appeal the award to a three-arbitrator panel administered by the Administrator. (If an appeal is not filed within that time period, the arbitration award shall become final and binding). The panel shall reconsider de novo (anew) any aspect of the initial award requested by the appealing party. This means that they shall reach their own findings of fact and conclusions of law rather than deferring in any manner to the original arbitrator. The decision of the panel shall be by majority vote. Reference in this Arbitration Agreement to “the arbitrator” shall mean the panel if an appeal of the arbitrator’s decision has been taken. The costs of such an appeal will be borne in accordance with Section 7.7 above, captioned “Cost of Arbitration.” Any final decision of the appeal panel is subject to judicial review only as provided under the FAA.

7.11 Rules of Interpretation

This Arbitration Agreement shall survive the termination, cancellation or suspension of the Terms, any legal proceeding, and any bankruptcy by you, to the extent consistent with applicable bankruptcy law. In the event of a conflict or inconsistency between this Arbitration Agreement, on the one hand, and the applicable arbitration rules or the other provisions of the Terms, on the other hand, this Arbitration Agreement shall govern. If any portion of this Arbitration Agreement is deemed invalid or unenforceable, it shall not invalidate the Terms Policy or the remaining portions of this Arbitration Agreement, except that:

7.11.1 The parties acknowledge that the Class Action Waiver is material and essential to the arbitration of any disputes between them and is non-severable from this Arbitration Agreement. If the Class Action Waiver is limited, voided or found unenforceable, then this Arbitration Agreement (except for this sentence) shall be null and void with respect to such proceeding, subject to the right to appeal the limitation or invalidation of the Class Action Waiver. The parties acknowledge and agree that under no circumstances will a class action be arbitrated; and

7.11.2 If a Claim is brought seeking public injunctive relief and a court determines that the restrictions in the Class Action Waiver or elsewhere in this Arbitration Agreement prohibiting the arbitrator from awarding relief on behalf of third parties are unenforceable with respect to such Claim (and that determination becomes final after all appeals have been exhausted), the Claim for public injunctive relief will be determined in court and any individual Claims seeking monetary relief will be arbitrated. In such a case the parties will request that the court stay the Claim for public injunctive relief until the arbitration award pertaining to individual relief has been entered in court. In no event will a Claim for public injunctive relief be arbitrated.

7.12 Notice of Claim; Right to Resolve; Special Payment

Prior to initiating, joining or participating in any judicial or arbitration proceeding regarding any Claim, the Claimant (the party who asserts or seeks to assert a Claim in a lawsuit or arbitration proceeding) shall give the other party written notice of the Claim (a “Claim Notice”) and a reasonable opportunity, not less than 30 days, to resolve the Claim. Any Claim Notice you send must include your name, address, telephone number and loan or account number. Any Claim Notice must explain the nature of the Claim and the relief that is demanded. You may only submit a Claim Notice on your own behalf and not on behalf of any other party. The Claimant must reasonably cooperate in providing any information about the Claim that the other party reasonably requests. If: (i) you submit a Claim Notice in accordance with this paragraph on your own behalf (and not on behalf of any other party); (ii) we refuse to provide the relief you request before an arbitrator is appointed; and (iii) an arbitrator subsequently determines that you were entitled to such relief (or greater relief), the arbitrator shall award you at least $7,500 (not including any arbitration fees and attorneys’ fees and costs to which you may be entitled under this Arbitration Agreement or applicable law). We encourage you to address all Claims you have in a single Claim Notice and/or a single arbitration. Accordingly, this $7,500 minimum award is a single award that applies to all Claims you have asserted or could have asserted in the arbitration, and multiple awards of $7,500 are not contemplated by this Section.

8. INTERNAL USERS

The Services are controlled, operated and administered by Breakthrough from the United States of America. If you choose to access the Services from a location outside of the United States of America, you do so at your own risk and you are responsible for compliance with all applicable local or international laws, regulations or treaties. You agree that you will not use the Services in any country or in any manner prohibited by any applicable laws, restrictions, or regulations.

9. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITIES

BREAKTHROUGH DOES NOT MAKE AND HEREBY EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES REGARDING THE SITE, THE SERVICES, AND THE DATA, WHETHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE AND WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. THE SITE AND SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITH “ALL FAULTS”.BREAKTHROUGH SPECIFICALLY DOES NOT WARRANT THAT ITS SITE AND SERVICES OR ANY COMPONENT THEREOF WILL (I) PERFORM WITHOUT INTERRUPTION OR ERROR, OR THAT ALL IRREGULARITIES, ERRORS, PROBLEMS OR DEFECTS WILL BE CORRECTED, (II) BE SECURE OR FREE OF DEFECTS, MALWARE, VIRUSES, OR OTHER HARMFUL COMPONENTS, (III) MEET YOUR REQUIREMENTS OR COMPLIANCE OBLIGATIONS, INCLUDING THOSE RELATING TO THE TCPA, TSR AND OTHER APPLICABLE STATE LAWS RELATED TO AUTOMATED CALLING, TEXTING OR OTHER DELIVERY OF TELEMARKETING MESSAGES, OR (IV) BE ACCESSIBLE FROM THE CONFIGURATION THAT YOU MAY SELECT. IN NO EVENT SHALL BREAKTHROUGH, OR ANY OF ITS AFFILIATES, PARTNERS, OFFICERS, EMPLOYEES, DIRECTORS, AGENTS, CONTRACTORS, REPRESENTATIVES, SUCCESSORS OR ASSIGNS, AS SUCH, BE LIABLE FOR ANY PUNITIVE, EXEMPLARY, INCIDENTAL, INDIRECT, CONSEQUENTIAL OR SPECIAL DAMAGES UNDER OR IN CONNECTION WITH THIS AGREEMENT, ITS SITE, OR ANY SERVICE, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, INTEREST, REVENUE, DATA OR USE, SECURITY BREACH, OR INTERRUPTION OF BUSINESS, INCURRED BY USER, CLIENT/CONTRIBUTOR OR ANY THIRD PERSON OR ENTITY, WHETHER BASED UPON CONTRACT, TORT (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE, DUTY TO WARN AND STRICT LIABILITY), WARRANTY OR ANY OTHER LEGAL OR EQUITABLE GROUNDS, EVEN IF BREAKTHROUGH HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN ANY EVENT, THE TOTAL CUMULATIVE LIABILITY OF BREAKTHROUGH, OR ANY OF ITS THIRD-PARTY LICENSORS, AND ITS AFFILIATES, PARTNERS, OFFICERS, EMPLOYEES, DIRECTORS, AGENTS, CONTRACTORS, REPRESENTATIVES, SUCCESSORS AND ASSIGNS, AS SUCH, TO USER, OR ANY THIRD PERSON OR ENTITY FOR ANY LOSSES, SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL COMPENSATION PAID BY YOU TO BREAKTHROUGH DURING THE CONSECUTIVE THREE (3) MONTH PERIOD IMMEDIATELY PRECEDING THE OCCURRENCE OF THE EVENT(S) GIVING RISE TO SUCH LIABILITY; OR (B) $10,000. AS USED HEREIN, “SECURITY BREACH” MEANS THE ACCIDENTAL OR UNLAWFUL DESTRUCTION, LOSS, ALTERATION, UNAUTHORIZED DISCLOSURE OF, OR ACCESS TO, YOUR CONTENT, INCLUDING ANY PERSONAL INFORMATION.

10. INDEMNIFICATION

You and any associated Breakthrough Client jointly and severally agree to indemnify, defend, and hold harmless Breakthrough, its affiliates, and their respective directors, officers, employees, and agents from any and all actions, judgments, damages, demands, liabilities, losses, costs and claims, including reasonable attorney’s fees, whether asserted or threatened claims and demands made by any third party due to or arising out of: (a) your access to or use of the Services; (b) any claims arising out of any content, products or services sold or otherwise distributed by us through the Services, including any personal or property injury and damage; (c) your breach of these Terms; (d) your violation of any law or the rights of a third party, including but not limited to your Compliance Obligations; (e) any dispute or issue between you and any third party; (f) any materials you, or anyone using your credentials, upload to, or otherwise make available through, the Services, including but not limited to Your Content; (g) your willful misconduct; and (h) any other party’s access to and/or use of the Services using your account and password, whether authorized or unauthorized by you. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in that case, you agree to cooperate with our defense of that claim.

11. GENERAL

11.1 Governing Law

The parties agree that the laws of the State of Colorado, United States of America, without regard to principles of conflict of laws, will govern these Terms and/or any dispute of any sort that might arise between you and Breakthrough or its affiliates, except for the Arbitration Agreement, which is governed by the Federal Arbitration Act.

11.2 Assignment

The use of the Services and license grants by Breakthrough hereunder are personal to you and may not be assigned, sub-licensed or transferred, in whole or in part, by you, whether by agreement, operation of law, sale, merger, reorganization or change of control of your company or business. Any assignment or transfer by you in violation of this section shall be void and of no force or effect and shall constitute a material breach of these Terms. Breakthrough may assign its rights and responsibilities pursuant to these Terms and any applicable Subscription Agreement upon notice to you.

11.3 Notice

Breakthrough may provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through posting of such notice on the Site or in the Services, as determined by Breakthrough in our sole discretion. Breakthrough reserves the right to determine the form and means of providing notifications to you. Breakthrough is not responsible for any automatic filtering you or your network provider may apply to email notifications we send to the email address you provide us. All notices, requests or demands to Breakthrough shall be delivered in writing and shall be deemed given only if delivered personally or sent via overnight delivery to Breakthrough’s mailing address. Any legal notice sent by You to Breakthrough must also be emailed to Support@BreakthroughBroker.com Please contact us at support@breakthroughbroker.com with any questions regarding these Terms.

11.4 No Waiver

The failure or delay of any party in exercising any of its rights hereunder, including any rights with respect to a breach or default by the other party, shall in no way operate as a waiver of such rights or prevent the assertion of such rights with respect to any later breach or default by the other party. No party shall be deemed to have waived any rights under these Terms by any action or inaction unless an express waiver is set forth in writing. The waiver of one breach hereunder shall not constitute the waiver of any other or subsequent breach.

11.5 Entire Agreement and Severability

These Terms together with any other agreement(s) entered into between you and Breakthrough, including but not limited to any applicable Breakthrough Subscription Agreement(s) or order form(s), constitute the entire, complete and only agreement between the parties regarding the subject matter contained herein and supersedes all proposals or prior agreements, whether oral or written, and all other communications between the parties relating to this subject matter. Whenever possible, each provision of these Terms shall be interpreted in such a manner as to be effective and valid under applicable law. However, if any provision of these Terms or the application of any provision to any party or circumstance shall be prohibited by or invalid under applicable law, such provision shall be reduced to such scope as is reasonable and enforceable if possible. Otherwise, such provision shall be severed and ineffective to the extent of such prohibition or invalidity without it invalidating the remainder of the provisions of these Terms or the application of the provision to the other parties or other circumstances.

11.6 Relationship of the Parties

These Terms do not constitute and shall not be construed as constituting a partnership, agency or joint venture between any of the parties. These Terms shall not be construed as authority for any party to act for any other party in any agency or other capacity or to make commitments of any kind for the account of or on behalf of the other.

11.7 Changes to Terms and Authority to Bind

Breakthrough reserves the right, at our sole discretion, to update or revise these Terms at any time without further notice. Any changes shall be effective immediately upon posting by Breakthrough, whether you have actual notice of such changes. Your continued use of Breakthrough’s Services following the posting of any changes to the Terms constitutes acceptance of those changes and your representation that you have the authority to agree and accept any and all changes. Should you wish to opt-out of such future changes, you must communicate your request to opt-out to us in writing, either by email at Support@BreakthroughBroker.com. or at this address: 3457 Ringsby Ct, Suite 212, Denver CO, 80216 – ATTN: OPT-OUT. The opt-out shall be effective 10 days after receipt. In the event you opt-out, our agreement will continue to be governed by the Terms in effect at the time you originally submitted your information, or at the time of the last update to which you did not opt-out.

Breakthrough LLC

3457 Ringsby Ct, Suite 212

Denver CO 80216

United States of America

Email Address:

Support@BreakthroughBroker.com

Telephone number: 720-440-6236

*Last updated: March 2025

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Glossary of SEO Terms for Real Estate Agents

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3. NAP (Name, Address, Phone Number)

4. Sitemap

5. Keywords

6. Organic Traffic

7. CTR (Click-Through Rate)

8. Bounce Rate

9. Conversion Rate

10. Local SEO

11. Google Business Profile (formerly Google My Business)

12. Analytics

13. Meta Description

14. Alt Text (Alternative Text)

15. Crawling

16. Indexing

17. Long-Tail Keywords

18. Call-to-Action (CTA)

19. Domain Authority (DA)

20. Schema Markup

Choose the plan that works for you to continue reading:

Annual

$15.00/Month

Yearly Total: $180.00

Monthly

$20.00/Month

Yearly Total: $240.00

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