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Instagram Hashtag Tutorial

According to an article written by Later.com, “A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it is worth creating a hashtag strategy for your brand if you want to grow your account!”

Hashtags are an extraordinary marketing tool for your business, organization, or personal profile. Using relevant, targeted hashtags on your posts is one of the best ways to get discovered by new audiences. They are an integral part of digital marketing and an effective way to get more eyes on your Instagram posts.

Watch our short tutorial below from our Content Manager Natalie Burns as she guides you through a simple, effective hashtag strategy.



We recommend creating 3 groups of hashtags. The first group is the largest hashtag group containing the most used and popular hashtags. The number of posts tied to these hashtags can range from 500k to more than a million. For a real estate agent, examples include:

#realtorlife #realtor #realty #localrealty #realestateagent #californiarealestate #realestatebroker #realestate #realestateagents #realestatemarketing #realestatelife #realestatestyle #realestategoal


The second group should contain hashtags that are little more specific with the number of posts tied to them ranging from 20k to 500k. These hashtags include:

#localrealestate #localrealestateagent #realestatebrokerlife #guysofrealestate #ladiesofrealestate #realestatemarketing #listingforlocalrealestate


The third group should contain very specific hashtags. Posts tied to these range from 1k to 20k. This list should include hashtags related to your listing or post. They can also include your business name, listing, or location. These hashtags would be similar to the below:

#janesrealestate #405westpalmlisting #berkelyhomeforsale #janeslocalrealtymarketing #ladiesofthewestrealty #janetherealestateagent #agentsuccessstories #janesluxuryrealestatepost #westpalmbeachrealtor


We suggest creating your hashtag lists using a Word or Google document then copying and pasting those into your notes on your phone or tablet. Then, when you’re ready to post, you can copy and paste those hashtags to the bottom of your Instagram caption.

Use spaces, dots, and emojis to help create space between the body of your caption and your hashtags.
































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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
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  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
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Selecting your preset brand color
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  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
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