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Breakthrough Strategies

How to Define Your Goals and Create a Real Estate Marketing Plan

Want to take control of your real estate success? Learn how to define your goals and create a winning marketing plan to boost your income and grow your business.

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It doesn’t matter if you’re a brand-new agent or a seasoned pro, creating/revisiting your goals is the most important thing you can do to set yourself up for success. You need to decide where you’re going before you figure out how to get there, and your business plan serves as the foundation for everything you do.

We’ve created interactive workbooks to help you create a 2025 Business Success Plan and Marketing Action Plan to define your goal and the actions you’ll take to get there.

By following the step-by-step processes in these guides, you’ll figure out how much money you need to make this year, the number of closings you’ll need to make it happen, and the strategies you’ll focus on to generate the required number of leads.

Why It’s Important: Without a clear roadmap, it's easy to lose focus or waste time on unproductive activities. A solid plan provides the "why" behind your daily actions.

Action Plan:

✅ Download the 2025 Business Success Plan:

• List your personal expenses to figure out your break-even number.
• Decide on how much money you want to make this year (your GCI).
• Calculate the number of leads and closings you’ll need to hit your goal.

✅ Download the Marketing Action Plan: 3:

• Break your annual income goal into specific smaller goals to help you track progress throughout the year.
• Define who you want to reach, how you will reach them, and why they should work with you.
• Create a budget and outline the marketing strategies you’ll implement throughout the year.

Next Steps:

How to Structure Your Business (and Your Life!)

Choose the plan that works
for you to continue reading:

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