How Templates and Marketing Technology Can Boost Your Brand

Written by Breakthrough Broker Staff Writers

Your brand is built and your assets are ready. How do your agents begin creating brochures, postcards, and social media posts? There are several options worth considering before setting your brand free.

So, where do you start? Let’s break down the competition: Agent vs. Designer vs. Marketing Center

Agent:

Are you leaving agents to their own devices when creating their marketing collateral? While agents continue to adapt and embrace technology, even using design programs like Canva, your brand is at their will. Capable as they may be, if you’re building or repairing your brand, this could create a slew of off-brand variations from one agent to the next. If you’ve handed over complete creative freedom to a five-agent team or 200-agent team, you run the risk of multiple designs misrepresenting your brand.

Designer:

While hiring a designer could be an asset to your team, it doesn’t come without an expense.

Whether your designer is in-house or outsourced, paying them a substantial salary or hourly rate will come with a significant price tag. However, hiring someone who knows your brand, is professional, is skilled, and can create an entire library of marketing items for your team could be an incredible benefit. When hiring a designer, there are two options: they could design your entire set of collateral, top to bottom, without requiring an agent to edit anything. The flip side of this would be the designer creates your brokerage’s assets and then allows agents to access and edit. If your goal is to keep your brand on track, hiring a designer is a viable option if within your budget.

Marketing Center:

What if you had a one-stop marketing shop dedicated to your brokerage? Imagine a place where you and your agents could access marketing items pre-created with your brand colors, fonts, and logo. Dreamy, right? Breakthrough Broker builds customized marketing centers for brokerages where agents have access to the resources they need to market their listings and themselves. Templates and pre-created designs are incredibly valuable - they’re efficient, easy to use, and the margin for error is very low. Offering this tool to potential and current agents could be your missing link when trying to set your brokerage apart from the other big-box brokerages. Consider this the best of both worlds without compromising your brand, ever.

Ready to get your brand into the wild or want to learn more about customized marketing centers? Take a look through our CEO and Co-Founder, Nathan Froelich’s whitepaper on protecting your brand. Or head to this page to learn more about our customized marketing solutions.

Click here to download


Breakthrough Broker Resources

Should You Leave Your Brokerage's Brand to the Pros?
Establish Rules for Your Brokerage's Brand
On-Demand Webinar: Marketing Action Plan Workshop
Branding Workbook for Real Estate Agents

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Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.