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How to Choose a Good Domain Name Part 3



Part 3: Registering and Using a Domain Name


Now that we’ve discussed the marketing power of a domain name and how to choose a good one, it’s time to put it into practice. We won’t get into all the cases for managing a domain name, but we’ll show you how to register one and how to set up a simple URL forward.


Registering a Domain Name


To register your new domain, you will need to visit a domain registrar. The pricing for a domain is about the same no matter which one you choose, but you can shop around and wait for a sale if you choose to do so. Usually a standard-priced domain is still great value, for example a .com at GoDaddy.com is $11.99. Extremely low-priced domains often come with some sort of catch, like a higher renewal price or a bundle requirement.


GoDaddy is the most popular domain registrar, but you can also look into smaller registrars like TuCows, Hover, NameCheap, Enom, Name.com, and more. Rather than pricing, additional features and your brand preference will usually tip the scales in one registrar’s favor.


Once you’ve decided on which registrar you would like to use, you can usually search right from the home page. For this example, I’ll use Name.com because they offer free URL and email forwarding (shout out to a fellow Denver-based business!). I’ll try to find a domain for a fictional Realtor named John Smith in Fort Collins, Colorado.

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