Gauge interest and needs and start a conversation on social, including Facebook, Instagram, LinkedIn and X. Follow up by sharing your listings that fall into modern or traditional styles to generate more engagement.
When building your marketing strategy, go beyond a one-and-done mindset. Create a story or a theme that captures your audience and use variety of content to do it. For example, you can craft social stories, postcards, and infographics that align with a question (such as modern or classic) or a recent housing statistic.