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Breakthrough Strategies

Open House Marketing That Gets Real Results

Want more attendees at your open house? Follow this proven marketing plan to maximize exposure, drive foot traffic, and generate serious buyer interest!

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Nobody will show up to your party if you don’t send out the invites! Follow along with this marketing plan to maximize exposure and attendance.

7–10 Days Before:

• Send Open House Postcards to 50-100 addresses near the open house, inviting them to see what the neighbor is selling their home for. Homeowners are curious about how neighboring properties compare, giving you a perfect opportunity to showcase your expertise.

• Add the open house to the listing in the MLS (if it’s not your listing, ask the listing agent to help you out). Make sure it’s showing up on Zillow and other third-party sites for maximum visibility. Keep in mind that Zillow syndication may take up to 72 hours.

• Post open house teaser videos showcasing the property’s best features (“Imagine entertaining in this stunning backyard!”).

48 Hours Before:

• Launch a targeted Open House ad on Facebook or Instagram.

• Email your database a digital flyer or video teaser.

Day Before:

• Deliver an Open House Door Hanger to the same homes you sent the postcard. This serves as a reminder to join you the next day.

• Post a countdown on your social media platforms with a sneak peek of the property.

• If there are no HOA restrictions, place open house signs on the main intersections leading to the home with a time rider showing the day and time. This is a simple way to get constant exposure over 24 hours.

🚨 Pro-Tip 🚨 Create a Single Property Site for the listing and automatically import the photos and info using the MLS Lookup Tool. Download the provided QR code and add it to your postcards, then copy the share link to include in your social media posts!

Next Steps:

Now that you’ve set the stage for a bad-ass event, learn 6 Things to Do the Day of Your Open House to make it memorable and impactful.

Visit the Marketing Center to start customizing your open house postcards, flyers, door hangers, social media posts, and more!

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