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Open Houses That Don't Suck



Mastering the art of hosting an open house can be challenging, but we’ve mapped out five steps to help you make your next open house a success. The steps include developing an effective marketing strategy, compiling local market knowledge beforehand, being prepared to start conversations, and following up with leads in a timely manner.

1. Be prepared.

There's no sense in spending 2 to 4 hours of your weekend hosting an open house if you don't take time to prepare for it. Consider sending an invite to all the neighbors ahead of time with a postcard or going door to door to personally invite them. Make sure you have the appropriate signage ready. Plus, post the open house to any websites or publications in your area that are popular, such as Zillow, Craigslist, or Facebook.

2. Know the market.

In general, you should know the market well, but pay extra attention to recently sold homes, active listings, and withdrawn listings. If your open house guests know more about the local real estate market than you, they certainly won't be thinking of working with you. Try to have some market data prepared, such as the appreciation rate, the average days on market, and the sold price vs. list price stats. Hand this information to an open house guest to start a great conversation.

3. Build rapport.

4. Capture leads.

5. Follow up.

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