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Q4 Push: Set the Stage Now for a Strong 2025

Don’t wait until January to boost your visibility—Q4 is the perfect time to stay top-of-mind and set the stage for a strong start in 2025.
By Staff Writers 4 mins
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Q4 PUSH: SET THE STAGE NOW FOR A STRONG 2025

The marketing you put into Q4 directly impacts your success in early 2025. The people you know need consistent reminders over time to think of you when they’re ready to make real estate decisions. If you wait until the new year to reach out, you’re taking a risk that they’ve already connected with another agent or explored other opportunities.

Remember, research shows that people need to see and think about you consistently for 90 days before enlisting your help with their real estate decisions.

Even if you’re currently busy or focused on the holidays, don’t take your foot off the marketing gas pedal. Instead, use Q4 to build visibility and stay top-of-mind. Here’s how to make the most of these final months so you’re set up for success come January.

1. Social Media Engagement

Social media provides a unique opportunity to stay top-of-mind with your sphere, especially as the year closes. A little engagement can go a long way in reminding people of your presence and expertise.

Action Items:

✔ Take 10 minutes each day to comment thoughtfully on posts from people in your network. Aim for genuine, meaningful interactions.

✔ Direct Message (DM) high-influence contacts with a personalized note. Try something simple and direct, like:
"Hey [Name], I hope you and the family are doing well! Now that rates are changing, are you considering any real estate moves in the coming year?"

✔ Or try something thoughtful and heartfelt, like:
"Hey [Name], it’s been so long since we connected. It seems like you and the family are doing well. We should connect in the new year."

✔ Do a video or reel talking about holiday events in your community. (Ex, a tree-lighting, holiday toy drive, etc.)

✔ Do a survey on Instagram and Facebook about something fun and holiday-related, like favorite holiday foods, family traditions, or favorite holiday cocktails.

✔ Use Breakthrough Broker’s holiday-themed social posts to increase visibility in your feed and complement your regular content.

2. Send a Heartfelt Letter

Q4 is an ideal time to reach out with a genuine letter. Using the F.O.R.D. (Family, Occupation, Recreation, Dreams) structure can help personalize your message and foster deeper connections within your network. Everyone likes to be acknowledged, and the end of the year is a great excuse to reconnect with your sphere.

Action Items:

✔ Update your sphere on your family, professional gratitude, and passion for real estate—keeping the message client-centered.

✔ Customize Breakthrough Broker's letter template for your local or geographic sphere.

✔ Leverage BB’s Geographic Farming resources to send a letter to everyone in a specified area.

3. Be Highly Responsive

Many agents may become less responsive in Q4, but staying available can set you apart. For any incoming inquiries, make responsiveness a top priority, as it can determine whether you secure new prospects or referrals. If prospects know they will always be able to reach you, you gain significant trust.

Action Items:

✔ Answer your phone and respond to messages quickly to stand out from less-attentive competitors.

✔ Check in regularly with your top leads and past clients to keep connections warm and ensure they feel valued.

Wrap-Up

Q4 is a time to prepare for a strong start to 2025. By engaging thoughtfully on social media, sending something meaningful in the mail, and staying highly responsive, you can position yourself as the agent people think of first when they’re ready to make a move.

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