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Lead Generation

The Seller Activation Email: Unlock New Opportunities

Looking to attract sellers and seize new opportunities? In a recent webinar with Tom Ferry, he unveiled the powerful “Seller Activation Email.” Discover what makes it so effective and learn how to leverage its full potential for your business!
5 Minutes
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Why this email works and what to include

1. Captivating Headline: Craft a compelling subject line to ensure your email stands out.

2. Relevant News: Sharing current market trends, such as rising property values or increased buyer demand to provide context and relevance.

3. Psychological Trigger: Use social proof by showcasing how others are capitalizing on the market to create urgency and motivate action.

4. Lead-Generating Question: Ask, “Would you consider selling if you received an irresistible offer?” to gauge interest with a simple yes or no.

Sample email prompt

Subject: Would you sell if…

Hi [Recipient’s Name],

I just read that the annual cost of maintaining a home is 26% higher than four years ago.

This is why many sellers are cashing in on the equity they’ve gained recently.

I know this is probably a crazy question — but if you got a great offer, would you consider selling?

Best regards,


[Your Name]

[Your Contact Information]

This method effectively engages potential sellers, opens new market opportunities, and minimizes resistance by focusing on curiosity rather than a direct sales push.

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