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Breakthrough Strategies

Send “Magic Letters” to Get More Listing Leads

Capture homeowners’ attention and generate more listing leads with the “Magic Letters” campaign—strategic, personalized mail that creates urgency and sparks seller interest!

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Leverage your buyer clients to create a campaign targeting homeowners in a specific neighborhood and persuade them to consider selling their property. Layer the postcard with a sequence of personalized letters to create repeated touchpoints that pique homeowner curiosity and establish a sense of urgency.

Why This Works

The Magic Letters campaign creates urgency, exclusivity, and social proof to motivate sellers to take action. Each letter builds upon the last, reinforcing the demand in their neighborhood and positioning you as the go-to agent when they decide to list. This proactive approach increases your chances of generating more listing opportunities.

What You’ll Need:

Implementation Steps:

1️⃣ Build Your List

Compile a list of your target addresses or save a TON of time with our Address Mapping Tool.

2️⃣ Create & Send Your Postcard

Customize the “I Have a Buyer” postcard and upload a map of the neighborhood by taking a screenshot on Google Maps. Highlight the fact you have a buyer actively looking in their area.

Click the “Direct Mail” button at the top of the page to upload your list or create a new one. Follow the checkout process to complete the order.

Your postcards will be delivered directly to your list in 3-5 days!

▶️ Watch this How-To Video to learn more

3️⃣ Create & Send the First “Magic Letter”

Create the letter shortly after the postcard in step 2 is delivered to your list.

Emphasize your buyer’s requirements (“Looking for a 3-bedroom home with a big yard in [Neighborhood]”), creating urgency and relevance.

Add personal touches by addressing the homeowner by name and even referencing the postcard if appropriate: “You may have seen my postcard regarding [Buyer’s Name or Scenario].”

Send this to the same list of addresses you used for the postcard.

4️⃣ Send the Next Letter Two Weeks Later

Two weeks after your first letter has been delivered, customize and send the second Magic Letter, to the same homeowners.

Reference your buyer’s ongoing search and how they are still searching for the right property. Don’t forget to update the copy to reflect any new details and maintain a professional, yet urgent tone, and send it to the same list of addresses you’ve been using.

5️⃣ Send the Final Letter Two Weeks Later

Create and customize the third Magic Letter. Update the copy with any new details.

By now, the homeowner has received one postcard and two letters over the span of about a month. This version takes a different approach by re-emphasizing your buyer’s seriousness while incorporating local market stats to give the homeowner an idea of what their home might be worth.

Mail it to the same list!

Start designing your own listing lead gen materials in the Marketing Center today!

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