Social media marketing can be an incredible tool for Real Estate Agents when used correctly. Agents can increase leads, build a stronger online presence, and reduce marketing expenses.

First, it is important to understand how and why you are going to use social media as a marketing tool. In order to do this start with a social media business plan. Next, you will want to have a plan for your content. By planning and strategizing your marketing material (otherwise known as content), you can be sure that you are providing your fans and followers valuable material to them, thus engaging them in your social media efforts. Attached to this article are three downloadable social media planners. We've created a daily, weekly, and monthly planner available depending on your needs. By downloading these fill-able documents, you will be able to strategically think about your content prior to posting it.

The Daily Social Media Planner:

Use these planners to map out your daily content on different social media networks including Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn This planner has a unique section for each social channel making it easy for you to craft your message for each account. Please note this will download as a PDF.

The Weekly Social Media Planner:

Use this planner if you are specifically looking for an organizer to help you plan posts for the text based networks of Twitter, Facebook, and LinkedIn. Use this planner to organize all the elements of the post including text, link, and photos. Please note this will download as an Excel spreadsheet.

The Monthly Social Media Planner:

Use this planner to organize all of your monthly happenings in one place. By doing so, you will be able to easily create posts related to the events for that month. Please note this will download as an Excel spreadsheet.