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Explore the Marketing Center

Social Media Marketing 101

As a real estate pro, it is important to remember to use social media as a way to promote your business, staying consistent with your overall marketing and branding strategy of “You, Inc.”. It is also important that you strategically think about how you are going to leverage social media to provide a benefit your business, not simply posting a picture of a monkey eating a banana because it’s just so dang cute.

For best practices, keep these views in mind while you are posting to social media as a Realtor and business owner:

Facebook:

Facebook is a great way to share who you are as an agent and real estate business owner. When creating a post, keep in mind the 80/20 rule, even if you don’t have a Facebook business page. That is, you post engaging, industry related content 80% of the time. These posts should be consumer based content, providing your followers information about all things real estate. The other 20% of the time, post about personal happenings to show you personality and brand.

Twitter:

Twitter is the best for promoting content that is on your website. It is also great for building conversation. For real estate agents, think about using Twitter as a way to increase your online traffic. Remember to always add a picture and a relevant hashtag to each tweet, and be cautions – it can take time to build a Twitter following but with dedication and strategic planning, it happens!

YouTube:

Use YouTube as a promotions tool, specifically for your listings. In addition to uploading the property videos to YouTube, the video can be placed on Truila, Zillow, Homes.com, Realtor.com, and all other social media channels. For best practice, add your logo, contact information, and other relevant text to the video to make it easy for buyers to find you.

Pinterest:

Pinterest is one of the more complicated social networks but it too can be a driving force for your website. Your goal on Pinterest is to get as many pictures re-pinned as possible. Be sure to always make the text on any pin personally written and always add a link to your website – even if it is a re-pin.

Instagram:

For Realtors, Instagram can be more powerful than one might think. This is the perfect place for you to showcase that you are the expert of your city so showcase everything you love about your city. In addition to this, Instagram is another great place where you can highlight your traits and personality as an agent.

LinkedIn:

LinkedIn is used for professional networking. It is a place to share your professional accomplishments – so do just that. As an agent, leverage LinkedIn as a resource where potential leads will be able to see all that you have accomplished as a real estate agent. Add client reviews, contact information, and ask for validations from your clients, friends and family.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.