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SOI Marketing Ideas



Are you staying memorable and relevant to your sphere of influence?

Industry-leading coach Tom Ferry once said the best place to find listings in a low inventory market is your sphere of influence. This is especially relevant in today's low-supply, post-pandemic market. Even with all of the lead generation technology out there, the majority of our business still comes from the people we know.

What was the last interaction your contacts had with you or your brand? This is a critical question you should periodically ask yourself. When you consider the high quality of business that comes from your SOI (direct or referral), committing to SOI marketing should be a foregone conclusion. This article will outline several strategies to be remarkable and top of mind with your sphere of influence.

JUST SOLD OR PROOF OF PRODUCTION

Phone calls and text messages

LETTER FROM THE HEART

STATE OF THE MARKET ZOOM HAPPY HOUR

LEVERAGE SOCIAL MEDIA

WHAT’S YOUR HOME IS WORTH

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Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

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