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The Best Days & Times to Follow Up with Leads (According to Smart People)

Want to maximize your chances of converting leads? Research shows that Wednesdays and Thursdays at the right times can boost your success rate by over 120%!

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A recent MIT study on Lead Response Management highlighted some very interesting stats on the best days of the week and time of day to schedule your lead follow-up tasks. They also revealed insights on the minimum number of attempts you should expect to make before having an actual conversation with a lead.

✅ Best Days to Make Contact:
You are around 45%-50% more likely to make contact with a lead on Wednesdays and Thursdays

✅ Best Time of Day:
You’re around 66% more likely to make contact if you reach out between 8am-10am and 120% more likely to make contact between 4pm-5pm.

✅ Number of Attempts:
Most agents give up on leads after 1 or 2 unsuccessful attempts. You increase your chances of making contact by almost 90% by making at least 6 attempts.

What Does it Mean?
By following up with leads on Wednesdays and Thursdays in the morning or late afternoon, you are much more likely to successfully make contact.

If you’re not comfortable with the 10 Days of Pain, commit to a minimum of 6 touches within the first week.

It does NOT mean you should wait to follow up with new leads until these days/times! Always focus on improving your speed to lead, and time block during these peak days and times for additional follow-up.

🚨 Pro-Tip 🚨 Use a Lead Follow-Up Worksheet to plan your outreach.

Are you surprised by any of these stats?

📣 Visit the Marketing Center to customize and download done-for-you marketing and lead generation collateral.

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