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Breakthrough Strategies

Use the “Did You Hear About Your Neighbor” Campaign to Get More Listings

Homeowners love knowing what their neighbors' homes sold for—use that curiosity to generate more seller leads with the “Did You Hear About Your Neighbor?” campaign!

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Homeowners are curious about what’s happening with their neighbors. Seeing a house down the street sell quickly and at a good price makes them curious about their own home’s value. Use this campaign to narrate the story of a recent sale to convert prospective sellers into clients.

Why This Works

Curiosity is a powerful thing. Seeing a nearby home sell fast or above asking price makes homeowners wonder, “What could my home be worth?”. By combining just-sold storytelling with direct mail and door hangers, this campaign creates a natural conversation starter that sparks interest and builds urgency.

What You'll Need:

Implementation Steps:

1️⃣ Identify a Relevant Sale

Find a recent sale in the neighborhood that sold very quickly or significantly above list price. Note the days on the market and the final sales price.

2️⃣ Create a Landing Page

Create a “Just Sold” Landing Page and update the text to tell a story about the listing.

When you’re done customizing, click the “Save & Publish Button and name the page so you can easily find it later in your Saved Templates.

You’ll then see a confirmation message with a link you can use to share the page.

See a completed landing page example here.

3️⃣ Download the Page’s QR Code & Copy the Share Link

Once you create and save your landing page, click the “Share” button at the top (the button becomes clickable after you save).

Click the QR Code button to download it to your computer as an image.

Click the link icon to copy the page URL and share it online.

4️⃣ Create & Mail a “Hot Lead Gen” Postcard

Customize the postcard with your own message or simply use what’s already included.

Upload the QR code you created from your landing page.

Click the Direct Mail button at the top of the page, and either send it to your mailing list or create a new one using the Address Mapping Tool.

Go through the checkout process, and your postcards will be delivered in 3-5 days!

5️⃣ Create a Door Hanger

Choose your favorite Door Hanger design from the Marketing Center

Update the text to include an engaging headline and call-to-action (CTA).

Example:

• Headline: “Did You Hear About Your Neighbor at 123 Main St? They Sold for $45k over list price!”

• CTA: “How does this affect your home’s value? Scan the QR code to find out.”

Replace one of the photos with the QR code you downloaded in step 3.

Click “Order Prints” at the top of the page to get professional quality door hangers delivered straight to your home or office. You can also download the design as a PDF or image (.png format) if you’d like to print your own.

Deliver the door hangers throughout the neighborhood.

6️⃣ Create a “Proof of Production” Social Post

While you won’t be able to directly target a specific neighborhood with an unpaid, organic social post, you can still add this to your campaign to generate additional listing leads.

Choose your favorite “Proof of Production” social media post design.

Customize the text and images to reflect the listing you chose in step 1. Save time with the MLS Lookup Tool to automatically pull in the listing photos.

Create a post on your social media accounts with a quick message and a link to the landing page you created in step 2.

Example: “Congrats to the sellers of this beautiful home in [Neighborhood], who got $_ over list price! Click the link below to see how much your home is worth in today’s market.”

7️⃣ Follow Up with Leads

The secret to converting leads to listings is your “speed to lead”. If they contact you or fill out a form, respond as quickly as possible.

Use this script:
“I’m excited you reached out! Let’s talk about the specific features of your property to see if you can get a similar result.”

Track how many leads you get per 100 postcards and door hangers, along with any leads generated from your social posts. This helps measure your ROI and shows whether you’re using the right messaging.

🚨 Pro-Tip 🚨

Don’t expect to open the floodgate of leads by sending one postcard, especially if you don’t have an established presence in that neighborhood. Consistency is key, and using a variety of marketing pieces for further follow-up increases your chances of getting a response. Did you send a postcard and leave a door hanger? Send them a Marketing Letter or Flyer next.

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