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Breakthrough Strategies

Your Social Media Planning Checklist (Daily/Weekly/Monthly)

Struggling to make an impact on social media? Discover seven proven strategies to create engaging content that captivates your audience and drives real estate leads!

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Social media success isn’t just about a single viral post, it’s about showing up consistently with intentional content. By tackling these daily, weekly, and monthly tasks, you’ll keep your audience engaged and continue growing your presence one post at a time. Over time, these small, consistent steps add up to real results: more leads, more visibility, and more meaningful relationships.

Follow the Action Items Checklist to Get Started:

Step 1: Strategy

• Define 2–3 specific social media goals and associated metrics.

• Create ideal client personas.

• Choose 1–3 social platforms where your audience is most active.

• Optimize profiles (consistent branding, clear bios, links).

• Decide on a posting frequency and schedule.

Step 2: Content Creation

• Draft a mix of text, image, and video posts. Steal these designs!

• Double-check every post’s purpose (inspire, equip, support).

• Build or expand your content vault using these resources:

Post Idea Planner

Instagram Post Planner

Facebook Post Planner

Posting Schedule

• Research and prepare relevant hashtags. Use this Hashtag Planner to stock up on the best ones.

• Add a clear Call-to-Action to every post, but make sure it’s relevant to what the post is about. In other words, don’t include a “Get a Free Home Valuation” CTA if the content is about first-time homebuyers.

Step 3: Daily Tasks

Check Notifications and Messages

• Spend a few minutes each morning and afternoon responding to comments, mentions, or direct messages.

• Quick responses show you’re active and attentive, turning casual inquiries into genuine conversations.

• Make sure your notification settings are turned on so you can spot new messages quickly.

Repurpose Successful Content

• If you shared a great tip on Instagram yesterday, convert it into a Facebook post or a quick LinkedIn status update today.

• One piece of content can reach new audiences on different platforms, saving you time and effort.

• Don’t just copy and paste. Adapt the format and caption so it fits each platform’s style and audience. This is especially important for images, as different platforms are designed for different aspect ratios.

Step 4: Weekly Tasks

Plan Your Posts

Use this social media planner and set aside an hour to load up your content calendar for the week

• Scheduling frees you from the daily scramble, ensuring you stay consistent even on your busiest days.

• Review upcoming posts on Monday to fine-tune captions, images, or hashtags for any late-breaking news or trends.

Watch for Trending Topics

• Skim local and national headlines and see if any real estate angles tie into what people are already talking about (interest rate changes, local events).

• Joining relevant conversations boosts your visibility and positions you as a timely, in-the-know agent.

• Avoid jumping on trends that don’t resonate with your audience or reflect well on your brand.

Step 5: Monthly Tasks

Create Themes

• Choose a couple of topics (e.g., “how to prep your home for sale” or “understanding today’s mortgage rates”) and base most of your posts on that theme each week.

• A theme keeps your content organized and builds anticipation. Followers know what to expect and look forward to your insights.

• Tease the next theme in your final post of the current week/month to stir curiosity.

Update Your Content Calendar

Lay out key dates, local events, or home-buying seasons that you want to highlight in the coming weeks.

• A fresh, updated social media content calendar means fewer last-minute scrambles and more impactful storytelling.

• Leave room for spontaneity. Keep a few open slots for those lightning bolts of inspiration.

Review Your Performance

• Check your social media stats (likes, comments, shares, clicks) and see how they measure up against your goals.

• Tracking helps you understand which posts connect best and which tactics need fine-tuning.

• Track which leads result in closings. Knowing exactly where your deals are coming from proves your ROI. Use this Lead Tracker to get started.

Observe Competitors

• Analyze successful local agents’ content, noting which topics or formats get the most engagement.

• Spot gaps to fill or ideas to improve on and build those into your content plan.

• Do NOT copy-paste someone else’s content. Use competitor insights as inspiration to refine your unique voice.

Need more inspiration? Browse Breakthrough Broker’s social media library to customize and download done-for-you images, videos, and more!

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